Born out of nostalgia for the breakfast cereal packets of the 1990s, the sneaker VIT.03 is the new collaborative iteration designed by Team Vitality and Adidas.
The campaign VIT POPS, which starts today, is based on the exclusive creation of packages of honey cereals, with as a gift for Team Vitality fans and all lovers of sneakers a VIT.03 figurine in limited edition.
The VIT.03 will be available on 11 March, at 6pm on vitality.gg and www.Adidas.com
Paris, le 8 Mars 2022 – Team Vitality, club leader de l’esport en Europe, et adidas sont heureux de dévoiler les VIT.03, les nouvelles sneakers inspirées de la culture des 1990s and cereal commercials. Their unique and nostalgic design allows Team Vitality to assert its lifestyle brand image while propelling its partnership with adidas to new creative heights. The VIT.03 will be available for €140 on shop.vitality.gg and www.Adidas.com from 11 March, at 6pm.
Pour teaser le lancement de la VIT.03 et donner vie à ce concept design, Team Vitality a cr100 boxes of cerealsThe limited edition VIT POPS, which are available for sale for €9.99 at V.HiveIts HQ in the heart of Paris. Each box of VIT POPS contains a figurine VIT.03 exclusive 3D printed and QR codes with key gifts. Among the fans who will buy a VIT POPS, 10 will have the chance to win a real pair of VIT.03. The honey-flavored cereals reflect the Team Vitality bee logo while reviving the nostalgic memory of our childhood cereals.
Le design de VIT.03 s’inspire du concept d’ »énergie ». De l’énergie qui se dégage du jaune électrique emblématique de la marque de Vitality, à l’énergie contenue dans votre bol de céréales au miel du matin : il s’agit toujours de contrôler cette puissance. De même, le modèle de base X9000L3 utilise la technologie révolutionnaire BOOST conçue par adidas et offre un retour d’énergie inégalé. En termes de design, la VIT.03 reprend la palette de couleurs de Team Vitality avec des teintes monochromes et des touches de jaune. Comme dans les versions précédentes, le slogan de Team Vitality « V for Victory On the back of the two shoes is a "logo" and its emblem, the beeis shown on the inside of the shoe.
Team Vitality and Adidas have a long-standing and privileged relationship. The VIT.03 marks the third version of their collaboration in terms of sneakers. The two brands have distinguished themselves by their unique activations that make the link between esport, sport and lifestyle, the VIT.03 being the natural extension of this partnership. Previous editions include the VIT.02 inspired by the manga Dragon Ball Z and the VIT.01, all first sneakers created in the history of esport, out of stock only a week after it goes on sale. The VIT.03 and the VIT POPS are thus a new opportunity to present an exclusive product that is a constant policy of innovation, common fundamental values and creative excellence.