- Team Vitality signs with the hummel brand as official sports partner for the next three years.
- hummel partners with Team Vitality to look to future generations and continue its development in esports.
- Announced through the “Let's play together!” campaign, the collaboration between the Vitality bee and the hummel bumblebee is taking shape in particular with the creation of the new jerseys of the French esports club.
Paris, January 10, 2023 – Team Vitality, the leading esports team in France and Europe, and the Danish sportswear brand hummel, are proud to partner for the next three years. Together, they are launching the “Let's play together!” campaign, reflecting the values and positioning of the two brands formed around team spirit and performance. The French club with the bee logo is thus given a makeover by the bumblebee brand. If the partnership makes sense on the jersey, it also takes shape on the sporting ambitions of the two brands.
A brand new jersey and new collections to come
From today, the new explosive rosters of Team Vitality will proudly wear their new team jersey signed hummel. On it, we find the traditional colors of Vitality, yellow and black. As well as the emblematic chevrons of the Danish brand, the scapular on the chest as well as the V on the back, a true hummel signature. In addition, fans will also be able to count on the usual combo "pro kit", the jogging set and jacket in the colors of Team Vitality. And also releases of several jerseys called "anniversaries" or "events" throughout 2023.
By partnering with hummel, Team Vitality wants to take its 12 million fans into the new chapter of its history. This partnership resonates around essential values in sport and esports: team spirit, performance and a taste for the game! The slogan "Let's play together!" will thus be reflected through numerous physical and digital activations during 2023.
Love of esports and shared international ambitions
It's a perfect match! Both brands share a common vision based on team spirit and performance. In its 100 years of existence, hummel has conquered the sports industry and become an international brand, notably thanks to several partnerships – including the Danish national football team, Everton FC, Southampton, Real Betis or AS Saint-Etienne. In the esports sector, hummel is also the proud sponsor of the Danish team Astralis.
In 10 years, Team Vitality has become a leader in France and Europe, having distinguished itself on multiple occasions on its flagship games, such as League of Legends, CS: GO or more recently Valorant. By partnering with hummel, Team Vitality will continue its rise on the French and international stages. The two brands share the ambition of making 2023 a turning point in their respective histories.
"We are delighted to welcome hummel as the new Team Vitality equipment supplier for the next three years. It is a privilege to be able to write the story of our tenth year of existence together and around strong values for esports. We will do everything to ensure that our players succeed in making this year 2023 an exceptional year in order to shine this collaboration in the most beautiful international competitions." says Nicolas Maurer - CEO and co-founder of Team Vitality.
“The esports industry is experiencing extraordinary growth, not only in terms of active players and fan communities, but also the associated merchandise market. This is also why we are extremely proud to join forces with the Vitality team, which is among the best in the world and has a massive fan base both domestically and internationally. We are truly impressed by their professionalism and performance, and we look forward to developing our partnership for the benefit of our respective communities,” says Allan Vad Nielsen, CEO of hummel.