Kia France and Team Vitality enter into a partnership and launch an innovative and creative digital campaign aimed at forging an even closer bond between their fans across France and Europe.
A pan-European partnership between two players in a new world driven by electrification and digital technology, Kia France and Team Vitality will showcase their game-changing spirit through numerous digital activations. The collaboration between Kia France and Team Vitality will begin on July 29, 2021. Stay tuned!
Rueil-Malmaison, July 29, 2021 – Inspired by esports since 2019, the year it began its partnership with the League of Legends European Championship (LEC), Kia continues to deepen its involvement in this rapidly growing sector. Attracting millions of players and spectators worldwide, esports has become a must-see discipline combining sport, lifestyle, and performance. Kia is strengthening its ties with esports and partnering with Team Vitality, France’s leading esports team. Team Vitality boasts some of the world’s best esports athletes across eight games and is one of the 10 teams competing in the League of Legends European Championship. Followed by 24 million followers, the French team is one of the country’s top-performing teams.
Kia France and Team Vitality are launching an unprecedented pan-European digital campaign, the first result of this budding collaboration. Creation and innovation are the cornerstones of this campaign, titled Voyage to Inspiration, which will be broadcast on the social media channels of Kia France and Team Vitality for three months starting July 29. Through this campaign, Kia France presents an innovative vision of its brand direction, identity, and products. For its part, Team Vitality showcases its expertise in esports and digital technology. The campaign features Team Vitality athletes and ambassadors in France and highlights the EV6, Kia’s new 100% electric crossover, which offers a range of over 510 km (WLTP combined cycle) and charges from 10% to 80% in just 18 minutes—recovering 100 km of range in less than 5 minutes!
Innovative digital activations will be carried out throughout the campaign through video content created jointly by Kia France and Team Vitality, featuring Kia’s new brand signature, “Movement that inspires.” A co-branded Kia x Vitality product, reflecting the design, performance, and technology of the Kia EV6, will be unveiled during the campaign.
“We are delighted to have established this collaboration with Kia France, a leading brand in the electrification market with an innovative approach. We have created innovative and creative content through videos and an exclusive co-branded product,” says Fabien DEVIDE, President of Team Vitality.
“Innovation and expertise are the key words in our respective industries, so this partnership is a natural fit given our shared vision. But beyond this direction, the strength of our partnership lies in our creativity and our desire to surprise our audiences. Esports is now a major sporting discipline, so it is essential for us as an automotive brand to join this movement and draw inspiration from it to connect directly with the athletes of this new world,” concludes Olivier BOUELHARRAG, Communications Manager at Kia France.