Team Vitality, a club among the world leaders in esports, announces the signing of a partnership with Garnier Fructis and the L’Oréal group, the world leader in beauty.
This collaboration covers the years 2022 and 2023 and makes Garnier Fructis Team Vitality’s very first hair care product partner. Following a successful initial collaboration on the V for Veuch campaign, marked by the launch of a science-fiction-inspired video, this agreement marks Garnier Fructis’ commitment to Team Vitality and its first partnership with an esports team.
This collaboration is a continuation of the V for Veuch campaign, which highlights the quality of Garnier Fructis products. Last year, the campaign launched an original short film featuring Team Vitality players and ambassadors, such as LittleBigWhale and Victor “Fairy Peak!” Locquet, on a mission to defeat a mysterious monster using Garnier Fructis products.
With the new “Return of the Force” theme, Team Vitality and Garnier Fructis will work hand in hand to offer original and inspired activations. Fans will also be able to take part in the campaign during exceptional events alongside Team Vitality athletes. They will also have the opportunity to win unique experiences on Team Vitality’s social media channels, in collaboration with Garnier Fructis.
Garnier Fructis will benefit from visibility across all Team Vitality teams, including those in League of Legends, CS:GO, and VALORANT, while the players will support the brand through digital content.
“At Team Vitality, we are always looking to reach new audiences. It is therefore an honor to enter the world of beauty and hair care with this first partnership between Garnier Fructis and an esports team. This truly reflects what we have built at Team Vitality: being able to forge long-term partnerships in such an authentic and creative way.” Nicolas Maurer, CEO of Team Vitality.
“Garnier has always been a brand that stays close to its consumers. Today more than ever, we make it a point of honor to explore new avenues of expression to maintain the closeness and authenticity that bind us to our target audience. It was therefore only natural that we decided to take a first step into the world of esports last year, and we are very proud to be able to continue this great partnership with Team Vitality! A great opportunity for our iconic Fructis brand to strengthen its presence among Gen Z through the implementation of fun and quirky activations!” Stéphanie Borri – Managing Director of Garnier France.