- Team Vitality unveils its new 2024 pro jersey with its equipment supplier hummel. Featuring the symbolic yellow and black colors dear to the club, the jersey symbolizes Team Vitality's commitment to excellence.
- The 2024 jersey is available for €79.99 on the V.Hive app and on the Team Vitality shop . To celebrate the launch, an innovative purchasing system has been set up to benefit the club's fans.
- To kick off a new decade, the “ We are Vitality ” campaign features all the club’s new players wearing the new jersey, as well as its fans and representatives. It embodies a community: the Hive, and the indescribable bonds that exist between the club and its fans.
Paris, Friday, January 12, 2024 – Team Vitality, a world-leading French esports club, is pleased to unveil its brand new 2024 pro jersey. A highly symbolic model that pays tribute to the Team Vitality community and the club's commitment to excellence over the past decade. Designed in collaboration with its partner hummel, the jersey is featured in the club's new brand campaign “We are Vitality”.
A NEW JERSEY THAT RETURNS ITS LETTERS OF NOBILITY TO THE TEAM VITALITY COMMUNITY
The new hummel jersey features the club's colours: black, yellow and white. It is adorned with five dynamic lines on the torso that represent bees vibrating in motion. It is also the five games in which Team Vitality is present: CS2, League of Legends, VALORANT, Rocket League and FIFA. A badge is placed at heart level, on the chest, with the traditional bee logo in the middle of a buzzing swarm and a valiant hive. Finally, the French flag recalls the Parisian origins of the club, as well as the year of its founding.
To get the new jersey, Team Vitality is launching a unique sales system. In 2024, V.Hive, the reference application for esports fans, is now integrating an in-app purchase system. As of today, fans can get the jersey in two ways:
- Via Team Vitality's V.Hive app , thanks to the new in-app purchase feature. The first 300 buyers can benefit from a limited edition pack containing a unique flag and a free jersey flocking, as well as free shipping and a wearable of the jersey on the app.
- Via the Team Vitality eshop , where the first 100 buyers will receive a free flocking.
“Like every year for the past 10 years, it is an honor to present our new 2024 jersey. After the crazy year we have experienced together, we wanted to give this new jersey an even more competitive and collective, even family-oriented dimension. This is what we have tried to highlight with our new brand campaign. It is a real punch, promotes our commitment to performance, and remains in line with what we have already put in place. And I hope the fans will appreciate it!” comments Nicolas Maurer – Managing Director of Team Vitality.
“We are thrilled to unveil the 2024 Team Vitality Pro Jersey, a fusion of style and symbolism. The iconic black, yellow and white colours pay homage to Team Vitality’s heritage, while the lines on the front of the jersey are a reference to unity and strength. It is a celebration of the teamwork, resilience and unwavering spirit that defines esports. We look forward to seeing Team Vitality reach new heights with this unique jersey,” said Allan Vad Nielsen – hummel Managing Director.
WE ARE VITALITY, THE UNSTOPPABLE RISE OF THE PARISIAN CLUB INTERNATIONALLY
The release of the new jersey coincides with the launch of a new brand campaign. After celebrating its 10th anniversary and having experienced the best year in its history, Team Vitality wants to pay tribute to its loyal community of fans. It is by remaining united for so many years that the club has managed to reach the heights of international esports.
Bringing together players, ambassadors, founders and staff, this new video immerses fans in the organization's ambitions on the international stage. Like its excellent year 2023, marked by two world champion teams on Counter-Strike and Rocket League, Team Vitality is taking on the challenge of maintaining its level of performance. All while striving to come back stronger with its new rosters on League of Legends, VALORANT and FIFA. The talent of the new players within the club reflects the club's commitment to becoming even more formidable for the coming season.
As Team Vitality embarks on a new journey in 2024, the “We are Vitality” campaign is a reminder of the club’s uncompromising commitment to its mission: to become the best esports club in the world.