Team Vitality chooses Guillaume de Monplanet!
With 20 years of experience developing some of the world's largest lifestyle brands, including adidas and Reebok, Guillaume de Monplanet will lead Team Vitality's expansion and oversee its growth into a brand with a global cultural reach.
Paris: March 11, 2021. European leader and major player on the global esports scene, Team Vitality is proud to announce the appointment of Guillaume de Monplanet as Managing Director and Co-CEO. Guillaume joins the French team after more than 20 years in the sports and lifestyle industries, notably at adidas and Reebok. A leading sports organization, Team Vitality chose Guillaume to achieve its global expansion goals, with established footholds in India and Germany.
This appointment marks a turning point in Team Vitality's history as it pursues its ambition to become the global leader in esports. It is also a key moment for the industry, with the arrival of one of the most influential figures in sports, who spearheaded the growth of some of the world's largest brands.
Guillaume's arrival at Team Vitality marks his entry into the esports industry after eight years at adidas, where he served as CEO of adidas France, overseeing finance and more than 700 employees. In this role, Guillaume restructured and advanced the company's organizational infrastructure, establishing a new headquarters and a leadership team focused on inclusion and diversity. Previously, Guillaume was Brand Director for Reebok France and spearheaded the brand, strengthening its positioning and growth within the adidas Group.
In his role at Team Vitality, Guillaume will use his management and business growth expertise, as well as his experience working in several major international cities, to build Team Vitality's brand awareness worldwide. He will also work to refine the company's structure to ensure that efficiency is a founding value and to strengthen its position beyond the boundaries of esports.
"At Reebok and adidas, I had the opportunity to manage and develop two of the most influential brands in contemporary global culture. Thanks to its roots in esports, I am convinced that Team Vitality has the potential to join this very exclusive circle. What the team has accomplished in just eight years is fantastic. The level of talent and creativity we see every day at V.Hive and the Stade de France, as well as at our international offices, is simply breathtaking. I look forward to exploring this new industry and hope that my entrepreneurial experience will help Team Vitality reach new heights worldwide," said Guillaume de Monplanet, Managing Director and Co-CEO of Team Vitality.
"Vitality has been an incredible journey over the past eight years, and we could not be prouder of what we have already accomplished. That being said, we always want to go further and higher, and that is precisely why we wanted to bring on someone who could help us reach the next level. We hit it off with Guillaume right away, and we were all eager to start working with him. Together, we want Vitality to become the best esports team in the world. This is not a dream; it is a goal. On a more personal note, I am also certain that working with an entrepreneur like Guillaume will teach me a great deal," added Nicolas Maurer, Co-founder and Co-CEO of Team Vitality.
Founded in 2013, Team Vitality has grown to become one of the largest esports teams, with athletes among the world's top talents in most major games. Over the past six months, Team Vitality has continued to build its esports strategy, expanding into India and recently entering one of the most promising games: VALORANT. Team Vitality has also formed numerous partnerships with leading brands in the technology and lifestyle sectors, including adidas, Orange, Philips, Aldi, and Corsair.