- Team Vitality is partnering with the Magnum and Ben & Jerry’s brands to offer fans unique experiences throughout 2024.
- Together, the brands will promote esports and create moments of escape and pure pleasure with the community.
- The first demonstration of the premium quality of this new partnership was The Frozen All Stars showmatch, sponsored by Magnum and Ben & Jerry’s, which took place at V.Hive (Paris) last night.
Paris, December 16, 2023 – Team Vitality and Unilever are pleased to announce their partnership for 2024 with the iconic ice cream brands Magnum and Ben & Jerry’s. They will work alongside the club to develop tailor-made activations for esports fans, combining celebration, indulgence, and pleasure.
A TWO-IN-ONE PARTNERSHIP COMBINING ESPORTS AND PREMIUM ICE CREAM EXPERIENCES
Throughout the 2024 esports calendar, Magnum and Ben & Jerry’s will have the opportunity to support several of the French club’s teams, each expressing different positioning and areas of expression. Both brands will be featured on the jerseys (on the collarbone) thus supporting their preferred teams and embodying shared values. Magnum will appear on the LEC and VALORANT teams’ jerseys, while Ben & Jerry’s will be positioned on the LFL and Rocket League teams’ jerseys.
In 2024, Magnum and Ben & Jerry’s will also have a place of honor alongside Team Vitality to create and organize immersive experiences during the most anticipated moments of competition. Throughout the year in digital format for the closed LEC and VCT leagues, and in person during the major highlights of the Rocket League Major and the CS2 Major in Copenhagen.
Leaders in their respective sectors, Team Vitality and Unilever, through Magnum and Ben & Jerry’s, will also work together to create premium experiences aimed at encouraging fans’ passion for esports. The Frozen All Stars event is a testament to this, having teased this partnership in the most fun way possible with the Rocket League community.
THE FROZEN ALL STAR SHOWMATCH: THE PASSION AND PLEASURE OF PLAYING TOGETHER
To launch this partnership, Team Vitality and the two brands of the Unilever group offered fans a Rocket League showmatch: The Frozen All Stars, paying tribute to fans’ passion before the resumption of official competitions. The Frozen All Stars featured Team Vitality’s world champion team against international legends of the game in a series of entertaining and exciting matches. The event was broadcast on Team Vitality’s Twitch channel and TikTok account, casted by Boyan and LifeIsCool from the Rocket Baguette channel in France. And in English on the Twitch channel of the famous caster JohnnyBoi_i.
That's it for tonight #FrozenAllStar
Thanks everyone 💛Thanks @Magnum_France & @benjerryfr pic.twitter.com/MUoT3uGm28
— Team Vitality 🐝 (@TeamVitality) December 15, 2023
Inspired by the format of the NBA All-Star Game, the showmatch took place in the comfort of a mountain chalet thanks to a V.Hive (Team Vitality’s premises) transformed for the occasion. Throughout the evening, fans were able to enjoy a relaxed atmosphere while watching the match. They were also able to taste Magnum and Ben & Jerry’s ice creams through different tasting experiences (blind tests, ranking).
Team Vitality and Unilever will continue to offer esports fans new exciting experiences, like the Frozen All Stars, throughout 2024.
“We are very happy to welcome the Magnum and Ben & Jerry’s brands among our partners. We are convinced that they will help us make the fan experience even more premium and add even more pleasure to moments of celebration. For Team Vitality, working with an industry giant like Unilever shows the value of esports fans’ engagement and the growth prospects of our sector.”, explains Nicolas Maurer, CEO of Team Vitality.
“I am delighted with this partnership with Team Vitality. We share the same vision of pursuing excellence and wish, together, to encourage the passions of young people. Thanks to their presence on several key games, both in France and internationally, we will be able to create unforgettable and delicious experiences for all esports fans.”, says Nathalie Tempra – Head of Marketing Unilever Ice Cream.