Vitality from Paris!
The white jersey adorned with copper and grey elements pays tribute to the creation and development of Team Vitality, which has become the largest esports team in France with a growing global presence. This jersey is part of the first full Alternate range. Team Vitality athletes Nicolas “Nikof” Frejavise and Oskar “Selfmade” Boderek are the faces of the Paris-focused campaign.
Paris, September 18, 2021: Team Vitality, France’s largest esports organization, is delighted to unveil its 2021 Alternate Jersey. This piece highlights the brand’s roots in the city of Paris, with the ambition of exporting them worldwide. As a symbol of culture, Paris is a global benchmark for art, music, and fashion, and Team Vitality has chosen to express the city’s lifestyle through the design of the 2021 Alternate Jersey.
This year, the jersey is once again white but features grey and copper stripes. Grey represents the iconic streets and monuments of Paris, while copper represents the trophies won by the club since Team Vitality was founded in 2013. For the first time, the Alternate jersey is accompanied by a selection of other clothing, including tracksuit pants and a full-zip jacket, two key pieces of sportswear and lifestyle fashion that represent the organization through its color palette and the inspiring city of Paris. The concept behind the collection symbolizes the unlimited energy and creativity of the capital, as well as the team’s determination and success, using “Vitality from Paris” as the collection’s signature. Showcasing Vitality’s elite and the beauty of Paris, the Alternate Jersey and collection are worn by some of Team Vitality’s top athletes.
The collection features Nicolas “Nikof” Frejavise, a true Fortnite star who has been playing for Team Vitality for over a year and a half. It also features Oskar “Selfmade” Boderek, a legendary athlete and accomplished star who made a name for himself on the League of Legends scene and continues to develop with Team Vitality’s LEC team.
To celebrate the launch of the new jersey and the new Alternate collection, Team Vitality is organizing the “Vitality Alternate Launch,” a fan-focused event taking place today at V.Hive, in the heart of Paris. Vitality athletes and ambassadors will join fans for this special event and wear the Alternate jersey and collection. As part of the event, fans will have the opportunity to recreate the campaign visuals, allowing them to imitate Nikof and Selfmade, the symbols of the Alternate jersey and collection. They will also be able to play with their favorite stars and interact with them.
This new jersey marks a new stage in Team Vitality’s partnership with adidas, which has enabled the launch of several innovative and high-performance products. Earlier this year, Team Vitality introduced its 2021 Pro Jersey, the first adidas jersey designed from scratch for an esports team. Every element of the jersey—the collar, the sleeves, the pattern—was chosen and developed by both brands. The 2021 Alternate Jersey highlights Team Vitality’s duality: performance on one hand, with cutting-edge technology and quality clothing, and lifestyle on the other, with unique, innovative, and creative designs.
Since its founding in 2013, Team Vitality has become one of the largest esports organizations in the world and is home to some of the best esports athletes. This year, Team Vitality continued to build its history by announcing its international expansion into Brazil and India, as well as partnerships with Socios and Aldi.
The 2021 Alternate Jersey is available at vitality.gg. Its purchase price is €79.99. More photos available here