Team Vitality celebrates its Parisian heritage with the release of a third jersey with its partner hummel. Called “Vitality for Paris,” the jersey symbolizes the Parisian club’s history and values
- Players will wear this new hummel jersey with its unique style during major international competitions
- The limited-edition jersey is available starting today on vitality.gg for €79.99. It will also be available at the Team Vitality store (V.Hive) and during the competition at the BLAST.tv Paris Major (May 18)
Paris, May 2, 2023 – Team Vitality, a leading esports team in France and Europe, and its sports partner hummel today unveil a new jersey called “Vitality for Paris.” The first third jersey in the Parisian club’s history, it is dedicated to the upcoming international competitions Team Vitality will compete in, including the highly anticipated CS:GO Major in Paris.
A JERSEY HONORING THE CITY OF PARIS
After ten years in existence, Team Vitality will finally play in yellow, its historic color. And also pay tribute to its city of birth. Thus, the “Vitality for Paris” jersey features a tricolor design highlighting the club’s history and heritage:
- Yellow, the color of the bee, which embodies Team Vitality’s optimistic attitude and competitive spirit. It is also a nod to the fans’ unwavering energy and support.
- Black, a color representing the team’s strength and discipline when it takes on the world’s greatest teams. It also represents the unity and solidarity of the club’s members.
- White, for the professionalism of the Vitality team. It also symbolizes the team’s calm and focus before every competition.
The jersey also features carefully designed iconography! The most obvious addition at the bottom of the jersey represents the iconic Eiffel Tower in Vitality yellow and black. Fans will also be able to identify the #VforVictory performance signature and the honeycomb-shaped pattern echoing the bee logo. Finally, a fleur-de-lis, deeply linked to France and the city of Paris.
A SOCIAL MEDIA CAMPAIGN DESIGNED FOR TEAM VITALITY FANS
Ahead of the official launch of the #VitalityforParis jersey, Team Vitality launched a teaser campaign on all its social media channels to celebrate Paris. Thus, fans were able to interact with the publication of a series of 10 unique creative items representing both the structure and the city of Paris.
Finally, the new jersey will also be available on Team Vitality’s V.Hive app as a wearable after completing a quest in Season 2, titled Battle for Paris. The club’s app, which has been downloaded more than 56,000 times, will allow fans to customize their avatars with the new jersey.
Nicolas Maurer, CEO of Team Vitality, explains: “As we celebrate our ten years in existence, we are proud of our strong start to the year. We are very much looking forward to experiencing this CS:GO Major in our hometown and seeing our players proudly represent Team Vitality. I think this new jersey reflects our enthusiasm to pay tribute to our Parisian roots. We have managed to bring together the elements that represent us and our city, those we want to pass on to esports fans around the world.”