Team Vitality is pleased to announce the signing of a partnership with the iconic audio brand JBL.
As an official supplier, JBL will exclusively offer headsets and speakers to all of Team Vitality's world-renowned teams. The partnership was made possible thanks to the media agency Initiative and the communications agency Bold, which will help implement the activations.
As part of this collaboration, Team Vitality players will work alongside JBL in research and development to help them design and create the highest-performing headsets in the esports and gaming fields. The players will receive JBL Quantum ONE and JBL Quantum 810 Wireless headsets to help them improve during training and competitions.
All of Team Vitality's training centers, including V.Hive, the Stade de France, and Berlin, will also be equipped with JBL Quantum speakers and headsets. Team Vitality fans who visit V.Hive will thus have the opportunity to enjoy the best headsets and speakers on the market.
Team Vitality's partnership with JBL cements its strategy of collaborating with the best brands in their respective fields. Recently, Team Vitality signed a partnership with gaming chair manufacturer Secretlab and strengthened its international partnership with the leader in the screen sector, Philips Monitors.
"It is vital for our players, who are looking to improve their performance, to have clear and precise sound during the match. It is great to be able to work with a brand that is at the cutting edge of technology, and that is why I am delighted to announce our partnership with JBL," says Nicolas Maurer, CEO of Team Vitality.
This new partnership confirms the desire to collaborate with the best entities. As an audio leader in multiple markets, JBL is proud to become the audio supplier of one of the best esports and gaming teams in the world. Many activations are already planned and will allow consumers and fans to discover the excellence of both brands," adds Olivier Baharian, Senior Marketing Manager Europe South at JBL.