Team Vitality signs with the hummel brand as an official sports partner for the next three years.
- hummel is partnering with Team Vitality to focus on future generations and continue its development in esports.
- Announced through the "Let's play together!" campaign, the collaboration between the Vitality bee and the hummel bumblebee notably takes shape with the creation of the new jerseys for the French esports club.
Paris, January 10, 2023 – Team Vitality, a leading esports team in France and Europe, and the Danish sportswear brand hummel, are proud to partner for the next three years. Together, they are launching the "Let's play together!" campaign, reflecting the values and positioning of the two brands built around team spirit and performance. The French club with the bee logo is thus being rebranded by the bumblebee brand. While the partnership makes sense on the jersey, it is also reflected in the sporting ambitions of both brands.
A brand-new jersey and new collections coming soon
From today, Team Vitality's explosive new rosters will proudly wear their team's new jersey by hummel. On it, we find the traditional colors of Vitality, yellow and black. As well as the iconic chevrons of the Danish brand, the scapular on the chest as well as the V on the back, a true hummel signature. In addition, fans can also count on the usual "pro kit" combo, the tracksuit and jacket set in Team Vitality colors. And also several releases of so-called "anniversary" or "event" jerseys throughout 2023.
By partnering with hummel, Team Vitality wants to take its 12 million fans along on the new chapter of its history. This partnership resonates around essential values in sports and esports: team spirit, performance, and the love of the game! The "Let's play together!" slogan will thus be rolled out through numerous physical and digital activations throughout 2023.
The love of esports and shared international ambitions
It's a perfect match! The two brands share a common vision based on team spirit and performance. In 100 years of existence, hummel has conquered the sports industry and become an international brand, notably thanks to several partnerships – including the Danish national football team, the Everton FC club, Southampton, Real Betis, or the AS Saint-Etienne club. In the esports sector, hummel is also the proud sponsor of the Danish team Astralis.
In 10 years, Team Vitality has become a leader in France and Europe, excelling multiple times in its flagship games, such as League of Legends, CS: GO, or more recently Valorant. By partnering with hummel, Team Vitality will continue its rise on the French and international scenes. The two brands share the ambition to make 2023 a turning point in their respective histories.
"We are delighted to welcome hummel as Team Vitality's new kit supplier for the next three years. It is a privilege to be able to write the history of our tenth year of existence together and around strong values for esports. We will do everything we can so that our players manage to make this year 2023 an exceptional vintage in order to shine this collaboration in the finest international competitions." states Nicolas Maurer – CEO and co-founder of Team Vitality.
"The esports industry is experiencing extraordinary growth, not only in terms of active players and fan communities, but also in the associated merchandise market. This is also the reason why we are extremely proud to join forces with the Vitality team, which is among the best in the world and enjoys a massive fan base both nationally and internationally. We are truly impressed by their professionalism and their performance, and we look forward to developing our partnership for the benefit of our respective communities. ", states Allan Vad Nielsen, CEO of hummel.