NEW ALTERNATE JERSEY: WELCOME TO NEO PARIS
Team Vitality and adidas welcome you to Neo Paris with their new white negative Alternate Jersey, drawing a perfect opposite to the V1tal1ty Pro Jersey and echoing the teams recent growth and successes
The jersey will be available at shop.vitality.gg
The new Alternate Jersey for 2022, which aims to showcase the parallel universe of Neo Paris is out. The new jersey will be a white negative of the V1tal1ty Pro Jersey launched in May 2022 and has been designed to highlight and echo the recent successes of the team. The Alternate Jersey launches on the 26th of September 2022 and reflects the subliminal world of Paris, the hidden beauty we might see everyday, but don’t recognise.
Neo Paris is the hidden, parallel world of Paris that is ever present but often overlooked. It is an alternate view of Paris, in the same way a negative image looks vastly different to the original, but is still beautiful. The concept of the adidas Alternate Jersey 2022 is a reflection of Neo Paris, in the same way that the V1tal1ty Pro Jersey 2022 reflects Paris.
The new Alternate Jersey 2022 design features twelve stars surrounding the Team Vitality logo which highlights and echoes the evolution of the team following the launch of their Watch Us Follow Us campaign in 2022. As a perfect white negative of the V1tal1ty Pro Jersey, the white shirt features the same refined design as its counterpart featuring a blue chevron embossed centre stripe with electric yellow stripes on either side and a blue collar with stripes extending across the shoulders. Players will also have their home nation’s flag embroidered on the left sleeve.
Fans are able to purchase the Alternate Jersey at any time from the 26th of September 2022. However, when the mirror hours align Neo Paris will present itself, sharing its good fortune and elevating the Alternate Jersey to an exclusive state. During the mirror hours (00:00, 11:11, 22:22), the Vitality e-shop will reveal a special pop-up window into the alternate universe featuring negative images and exclusive flocking on the jersey. Fans will have 5 minutes to make their purchase and will have their purchase time printed on the jersey, making them extremely exclusive. Additionally, fans purchasing the jersey through the special pop-up window will be contacted by email to participate in an exceptional giveaway with the chance to win 2 tickets for Rio Major, including travel and hotel costs.
To celebrate the launch of the new Alternate Jersey, Team Vitality is also hosting “The Alternate Experience” on the 28th and 29th of September 2022, an immersive event aiming at bringing Neo Paris directly to fans. Fans will be able to look through the mirror and experience the parallel universe of Neo Paris first-hand whilst interacting with escape room-style activities.
As the final jersey before the 10-year anniversary, the Alternate Jersey 2022 highlights the evolution of Team Vitality as they enter a new age. The jersey highlights the culmination of years of hard work, dedication, and reflection and looks towards a bright future.