Team Vitality and adidas launch the VIT.03 with an innovative campaign inspired by the 1990s.
Inspired by the nostalgia of 90s breakfast cereals, the VIT.03 showcases a new creative ceiling for the partnership between Team Vitality and adidas
The VIT POPS campaign which launches today will see limited-edition honey flavour cereal boxes created, allowing Team Vitality fans and sneakerheads to collect exclusive VIT.03 miniatures
Paris, 8th March 2022 – Leading global esports organisation Team Vitality and adidas are excited to unveil VIT.03, its new limited-edition sneaker which has been inspired by 90s culture and classic cereal adverts. The unique and sentimental design aims to help Team Vitality develop its lifestyle brand image as it sees its partnership with adidas reach new creative heights. VIT.03 will retail at €140 and is available at both shop.vitality.gg or www.adidas.com from March 11th, 6pm.
To bring the design concept alive, Team Vitality has created 100 limited edition cereal boxes called VIT POPS which will be available to purchase for €9.99 at its state-of-art headquarters, V.Hive from today. Each VIT POPS box will contain an exclusive 3D printed VIT.03 miniature and QR codes with special prizes. 10 lucky fans who buy VIT POPS will win a real pair of VIT.03. The cereal will be Honey flavoured which incorporates both Team Vitality’s bee logo and the nostalgic memories of old school cereal.
The VIT.03 design is all centred around high-energy. From the energy of Team Vitality’s electric yellow branding and bee design, to the energy you get from your morning bowl of honey cereal, it’s all about channelling that power. Even the X9000L3 base model uses adidas’ revolutionary BOOST technology which provides unrivalled energy return. On the design front, the VIT.03 mirrors Team Vitality’s colour palette with monotone hues with pops of yellow. As with the previous sneaker iterations, Team Vitality’s slogan “V for Victory’‘ is featured on the back of both shoes and its icon, a bee, is represented inside the shoe.
Team Vitality and adidas have a long-standing relationship with the VIT.03 marking the third iteration of its sneaker collaboration. Both brands have focused on providing unique activations that bridge across esports, sports and lifestyle with VIT.03 being a natural expansion of the partnership. Previous editions have included VIT.02 which took inspiration from the manga Dragon Ball Z and VIT.01 which was the first-ever esports sneaker that went on sell-out worldwide within a week. VIT.03 and VIT POPS is yet another opportunity to showcase an exclusive product reflecting long-standing innovation, joint core values and creative excellence.