Team Vitality unveils adidas V1tal1ty Pro Jersey
Team Vitality debuts its V1tal1ty Pro Jersey designed in collaboration with adidas to cement its commitment to becoming a number one esports team
As part of the campaign, Team Vitality athletes will recount and reflect on their biggest achievements and learnings from their careers
The V1tal1ty Pro Jersey is priced at €79.99 is available to purchase now from shop.vitality.gg.
Paris, 4th May 2022: Leading global esports organisation Team Vitality is excited to unveil its official V1tal1ty Pro Jersey alongside global leader in sports apparel and long standing partner adidas. The new jersey has been designed to embody the success of Team Vitality athletes and their ambitions to reach the top and be number one. With a more refined design than previous iterations, the jersey pays homage to Team Vitality’s roots
A campaign rooted in the history of Team Vitality
To promote the V1tal1ty Pro Jersey release, Team Vitality will launch the “Born to be first” campaign with its world-class athletes including the likes of Luka “Perkz” Perkoviç, Dan “apEX” Madesclaire and Mathieu “ZywOo” Herbaut. With the message that early defeats and disappointments can inspire achievements and lead to great victories, Team Vitality’s athletes reflect on their paths to becoming professional players through the good and bad.
A design refocused on the essentials
The Pro Jersey sleek design features stripes of electric yellow and white on the front, collar and sleeves. The design also includes the emblematic adidas stripes on the shoulders with two in white and one in the iconic Team Vitality yellow. A new coat of arms has also been specially designed showcasing the evolution of Team Vitality.
A very limited special edition
To celebrate the launch and to showcase that anyone has the ability to become number one, Team Vitality has created a limited edition “1” version of the Pro Jersey. The first 100 orders will receive the exclusively made Jersey which features an embroidered “1” on the back. There will also be a limited amount up for grabs through giveaways and competitions on Team Vitality’s socials.
Since the beginning of Team Vitality’s partnership with adidas in 2017, the brands have focused on bridging the gap between esports, sports and lifestyle. adidas and Team Vitality have continuously provided unique activations for players and fans, most recently with the release of VIT.03, the third iteration of their collaboratively made esports sneaker. The V1tal1ty Pro Jersey also marks the most recent example of Team Vitality’s unique and industry-leading jersey designs which have included the white VIIctory Jersey and the Pro Jersey 2021, the first one not based on an existing sports club design.
The jersey is available to purchase now with the option to customise online, in V.Shop and in all adidas distribution networks. The price of the jersey without customisation is €79.99 and €94.99 with customisation.