• Team Vitality signs with hummel as official sport apparel partner for the next three years.
  • hummel partners with Team Vitality to look to future generations and continues its development towards esports.
  • Announced through the “Let’s play together!” campaign, the collaboration between the Vitality bee and the hummel bumblebee is taking shape with the creation of the French esport club’s new jerseys.

Paris, January 10, 2023 – Team Vitality, the leading esport team in France and Europe, and Danish sportswear brand hummel, are proud to join forces for the next three years. Together, they are launching the “Let’s play together!” campaign, reflecting the values and positioning of the two brands formed around team spirit and performance. The French club with the bee logo has been given a new look by the bumblebee brand. If the partnership makes sense on the jersey, it is also a concrete expression of the sporting ambitions of both brands.

Brand new jersey and collections to be revealed 

Starting today, Team Vitality’s explosive new rosters will proudly wear their new hummel team jersey. The jersey features Vitality’s traditional yellow and black colors and hummel’s well-known chevrons. In addition, fans can also count on the usual “pro kit” combo, the jogging suit and jacket in Team Vitality colors. There will also be several “anniversary” or “event” jerseys released throughout 2023. 

By partnering with hummel, Team Vitality wishes to embark its 12 million fans in the new chapter of its history. This partnership resonates with the essential values of sport and esports: team spirit, performance and a love of the game! The slogan “Let’s play together” will be used in a number of physical and digital activations throughout 2023.

A love of esports and shared international ambitions

It’s a perfect match! The two brands share a common vision based on team spirit and performance. In its 100 years of existence, hummel has conquered the sports industry and grown to be an international brand, thanks to its many partnerships – including the Danish national soccer team, Everton FC, Southampton, Real Betis, and the french football club AS Saint-Etienne. In the esport sector, hummel is also the proud sponsor of the Danish team Astralis. 

In 10 years, Team Vitality has become a leader in France and Europe, with numerous successes in its flagship games, such as League of Legends, CS: GO and more recently Valorant. By partnering with hummel, Team Vitality will continue its rise on the French and international scenes. Both players share the ambition to make 2023 a turning point in their respective history.

“We are delighted to welcome hummel as Team Vitality’s new equipment supplier for the next three years. It is a privilege to be able to write the story of our tenth year together and around strong esports values. We will do our best to make 2023 an exceptional year for our players and to make this collaboration shine in the best international competitions” says Nicolas Maurer – CEO and co-founder of Team Vitality.

“The esport industry is experiencing tremendous growth, not only in terms of active players and fan communities, but also the associated merchandise market. That’s also why we are extremely proud to join forces with Team Vitality, who is among the best in the world and enjoys a massive fan base both domestically and globally. We’re truly impressed by their professionalism and performance, and we look forward to developing our partnership to the benefit of our respective communities,” says Allan Vad Nielsen, hummel CEO.