Team Vitality, a leading esports club in France and Europe, is proud to present its first women's team on the game League of Legends in close collaboration with its partner ALDI. The "French Bees" team complements the six other teams of Team Vitality, and above all, marks a strategic turning point within the structure. A strong signal sent to the sector to advance the practice of women's esports within the most beautiful local competitions.
TEAM VITALITY AND ITS PARTNER ALDI SUPPORT THE DEVELOPMENT OF WOMEN'S ESPORTS
Team Vitality, thanks to the commitment of its partner ALDI, will put its expertise and strengths at the service of the French Bees team to enable them to reach the highest competitive level on the French women's League of Legends scene. The academic team will benefit from access to premium resources throughout the year, including the same infrastructure as the other Team Vitality teams: access to V.Hive and V.Performance (Stade de France). The team will be integrated into a professional environment and will be offered tailor-made management (performance, communication, fans, etc.).
ALDI, a major partner of the project, is a central support for the visibility and performance of this new team. Thus, the players will have the same conditions of promotion as the other Team Vitality teams: communication on the club's networks, innovative content, video announcement, etc. The "French Bees" team will proudly wear the new hummel jersey in the colors of Team Vitality which includes a promotion of ALDI.
TEAM VITALITY AND ALDI, A SHARED AMBITION
Team Vitality and ALDI want to take the "French Bees" players as far as possible in the competition. The brand's support demonstrates its desire to be an active partner of esports and its development. ALDI wants to create connections with a wide audience to promote the discipline and is now committed to an approach in favor of the feminization of esports based on a simple observation: more than 50% of players are women, and yet only 6% are female esports players*.
The feminization challenge involves giving women their place, fighting against prejudices and promoting their access to competition. This is a real social issue that is opening up for this universe and that the brand wishes to defend.
This launch also highlights ALDI's ambition to position itself as a committed partner in the esports sector and to actively participate in its development. The brand will help create connections with the general public to promote the demands and investment required by this practice. By partnering with the French Bees team from Team Vitality, ALDI supports and makes room for all players in the sector.
"We are very proud to present our first women's team within Team Vitality. Through this new academic project, we remain faithful to our strategy of identifying, developing and promoting talents. We hope that this team will go as far as possible in the competition and will help to pave the way for the development of women's esports." says Fabien "Neo" Devide, President and co-founder of Team Vitality.
"The creation of this women's team is a first step in the process of diversity that must be established in the practice of esports. There is no doubt that everyone has their place, regardless of their gender, age or status. As with the other teams that we support, we want to work to encourage all profiles to achieve and the French Bees will thus contribute to shedding light on the place of women in esports and more broadly, in gaming! This sector is one of the favorite playgrounds of the younger generations, it can naturally act as a vector of progress in terms of parity within society, and we are committed to contributing to this movement!" explains Anne-Marie Gaultier, Marketing and Communication Director at ALDI France
A TEAM THAT WILL COMPETE IN THE MAJOR COMPETITIONS OF 2023
The "French Bees" will do everything they can to be selected and compete in several key French competitions in 2023, starting with stage 3 of the MasterCard Nexus Tour (formerly Open Tour France). They will also have the ambition to participate in the Riot Star Cup, a women's league that will begin next October. Finally, the team will also participate in French LANs (physical tournaments) throughout the year.
Team composition
The team will be coached by Shac Nicholson and will benefit from the expertise of the Team Vitality staff:
- Coline “Chubby Daddy” Reiter, France, 24 years old, Top Laner
- Alina “Aly” Müller, Germany, 21 years old, Jungler
- Luna “Lilith” Benzerara-Arnoux, France, 25 years old, Midlaner
- Emeline “Kasane” Baudouin, France, 24 years old, Support
- Velouria “Viki” Baty, France, 25 years old, ADC and Captain
*France esport, Médiamétrie, November 2022
We are pleased to present our roster for the Coupe des Étoiles and the MNT 2023 with the help of @Esport_Aldi 🐝 @choubydaddy 🐝 @alylolx 🐝 @LShunpo 🐝 @SaltyViki 🐝 @KasaneLoL Welcome home 💛 #VforVictory pic.twitter.com/Ch4yLv9Zee
— Team Vitality 🐝 (@TeamVitality) April 3, 2023