The French esports club Team Vitality is partnering with the Swedish gaming hardware brand for the next two years.
CHERRY XTRFY will equip Team Vitality's facilities and players with state-of-the-art gaming hardware: keyboards, mice, and mouse pads. CHERRY XTRFY is partnering with Team Vitality to continue its international expansion strategy.
Paris, April 11, 2023 – Team Vitality, a leading esports club in France and Europe, announces an international partnership with CHERRY XTRFY (formerly Xtrfy), a gaming peripheral manufacturer, for the next two years. The two iconic esports entities are celebrating their respective ten years in business, both united by performance and competition.
COMPREHENSIVE SUPPORT, WITH A FOCUS ON TEAM VITALITY'S CS:GO ROSTER
The leading premium gaming hardware manufacturer CHERRY XTRFY will equip Team Vitality's rosters with keyboard, mouse, and mouse pad sets, so that the athletes can enjoy the best gaming experience and perform at the highest level of esports. CHERRY XTRFY will also provide equipment for Team Vitality's three physical facilities: the headquarters (V.Hive in Paris) and the performance centers (Berlin and Stade de France). Furthermore, the two companies also aim to develop co-branded products for the esports and gaming audience.
As an official partner, CHERRY XTRFY will receive placement on the CS:GO team jersey. Their logo will appear on the sleeve throughout the year, starting on April 11, the first match of the Paris Major qualifying phases: the RMR in Copenhagen. Team Vitality players will be able to benefit from these quality products to arrive in the best possible conditions for the most anticipated esports event of the year!
Finally, the brand will also benefit from visibility among the community of 12 million Team Vitality fans across all its social media platforms and those of its players through operations organized throughout the year.
AN ALLIANCE BETWEEN THE MOST AMBITIOUS GAMING GEAR BRAND AND THE LEADING ESPORTS TEAM IN FRANCE AND EUROPE
This alliance illustrates CHERRY XTRFY's international ambitions, recently acquired by the CHERRY group, an international manufacturer of high-end gear. With Team Vitality, CHERRY XTRFY aims to reach a large community of esports enthusiasts and target the highest level of international competition.
Celebrating their respective 10 years this year, both brands have a remarkable history within the esports scene. With its expertise, CHERRY XTRFY sponsors other major esports organizations such as the Norwegian team Heroic, the Australians Grayhound Gaming, and the Chinese LNG Esports. Thus, the brand considers Team Vitality the best partner to continue expanding its presence in esports and across its various European markets.
"We are very happy to welcome CHERRY XTRFY as an official partner. We know that this brand is a benchmark for quality and performance within a constantly evolving sector. And their timing at Team Vitality is ideal. CHERRY XTRFY will be at the heart of our 10th anniversary celebrations and will benefit from our presence at the biggest international competitions." says Nicolas Maurer, CEO of Team Vitality
"Team Vitality is a world-renowned club with iconic players. As we intensify our efforts in the esports sector, we are eager to increase our presence on the scene, collaborate with the team, and create something unique for the entire community." says Joakim Jansson, Managing Director and co-founder of Xtrfy