The launch of “Metality” (The Vitality Anthem) by heavy metal singer and Trivium frontman Matt Heafy marks the start of a collaboration between the Nuclear Blast record label and Team Vitality
- The “Metality” anthem was created especially for the Metality campaign accompanying Team Vitality’s CS:GO team on their travels to the world’s biggest tournaments
- The Metality track is now available on all streaming platforms
Team Vitality is announcing a collaboration with the world’s largest independent heavy metal label, Nuclear Blast, to launch the track “Metality” (The Vitality Anthem). Created by heavy metal singer Matt Heafy and mixed by prolific producer Josh Wilbur, Metality highlights the parallels between esports and the music world. Metality is the first project in a long-term collaboration between Team Vitality and Nuclear Blast.
In addition to being a major esports organization, Team Vitality has successfully collaborated with the fashion, music, and entertainment worlds. For the Metality campaign, the team wanted to find a musical style that matched the energy and style of the competitive CS:GO ecosystem. Led by Christophe Dureau, Head of Creation at Team Vitality, the heavy metal theme was born with the campaign, drawing inspiration from touring metal bands, bold black-and-red colors, and rock instruments.
The launch of the Metality campaign caught the attention of heavy metal industry figures, including Trivium frontman Matt Heafy. With a shared passion and as respective leaders in their industries, a collaboration was born with the creation of a song. Working with Nuclear Blast, Matt Heafy worked to produce a song capable of capturing the power of both esports and heavy metal. This anthem will be used at Team Vitality’s CS:GO team events and competitions.
Since its creation in 2013, Team Vitality has become one of the world’s largest esports organizations. It supports the industry’s top esports players and competes in the world’s biggest esports titles. Team Vitality’s CS:GO team includes world-renowned esports players such as Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Peter ‘dupreeh’ Rasmussen, Emil ‘Magisk’ Reif, and Lotan ‘Spinx’ Giladi. After winning Season 16 of the ESL Pro League, the team is also ranked number one in the HLTV team rankings.
As part of the collaboration with Nuclear Blast, Team Vitality will also hold a special Metality operation on Monday, November 21, in Copenhagen. The metal band MØL will hold a special concert for Danish Team Vitality fans and the metal-loving esports community.
“Team Vitality is proud to collaborate with Matt Heafy and the Nuclear Blast metal label. The first challenge of this collaboration was to get one of the genre’s most respected frontmen to create Team Vitality’s anthem! As a rock/metal fan, I immediately connected with Matt and Nuclear Blast, both creatively and personally. We love the anthem—it’s catchy, heavy, and powerful, just like our CS:GO team! It was incredible that the Metality campaign managed to cross the boundaries of esports and catch the attention of artists like the Hellfest festival and Matt Heafy,” said Christophe Dureau, Head of Creation, Team Vitality.
“I am delighted with this collaboration with Matt Heafy and Team Vitality. Creating more synergy between metal and gaming is one of Nuclear Blast’s ambitions. And we are proud to make a splash in the esports space with these two heavyweights. A project built from scratch in just one month thanks to the passion of all the partners involved. Look out for more exciting initiatives to follow! As a metal fan, I am thrilled that this track is the anthem for Vitality CS:GO, and proud to release it on Nuclear Blast. Congratulations to Matt: his combination of talent, enthusiasm, and kindness is unprecedented,” added Tiffany Cantegrel, Head of Label Marketing, Nuclear Blast
“Metal and gaming are two constants that are important in my life. I have always felt that gaming and metal went well together, as if they belonged together. In fact, Team Vitality is an organization I have been a fan of for a long time—I think their players are among the best on the planet! And when I was approached to create the song for their CS:GO team, I immediately knew what it should sound like. And it was a real pleasure to create. Thank you very much to Team Vitality for allowing me to do it—the collaboration between Vitality x Nuclear Blast x Kiichi Chaos will show the world just how far ahead of the curve Team Vitality is. I look forward to seeing what the future holds for this team!” explained metal singer Matt Heafy.