New Adidas Pro 2021 Jersey!
This new jersey is the first adidas model developed entirely for an esports team and celebrates the events of the past eight years since the creation of Team Vitality. The Pro 2021 jersey is available now on vitality.gg and adidas.fr
Paris, March 17, 2021: European leader and major player on the global esports scene Team Vitality unveils the Pro 2021 Jersey, the first adidas jersey designed entirely for an esports team. Team Vitality is the first esports team to develop a model that is not based on an existing iteration of traditional sports; the French team and adidas worked hand in hand to design a unique product, especially for this Pro 2021 Jersey. This elegant piece celebrates the achievements and events that have marked Team Vitality over the past 8 years, while adding another brick to the innovative partnership started with adidas more than 4 years ago. Elements such as the collar, the sleeves, or even the base material were carefully selected in collaboration between the two brands to build the Pro 2021 Jersey from scratch.
Vitality Pro Jersey 2021 V6 1500x1500 Crop Center@2x
Team Vitality's collaboration with adidas started in 2017 and has been continuously successful since. In 2019, adidas co-created its first esports shoe with Team Vitality, the VIT.01, whose stock sold out in less than a week after its release. In 2020, Team Vitality and adidas produced two new jerseys, including the adidas Alternate VIIctory Edition jersey, in addition to the second version of the esports shoes, the VIT.02. The limited edition of these sneakers inspired by the Dragon Ball Z manga had already sold twice as much as the first VIT.01 edition, in less than 24 hours after its launch. The new Pro 2021 Jersey stands out with a yellow and white pattern representing the club's expansion, evolution, and successes over the past eight years, while the thick central yellow line is intended to unite these two patterns, like the team's backbone. The Pro 2021 Jersey is made of 100% recycled polyester and also benefits from adidas Primegreen technology, a range of high-performance recycled materials, thus participating in the "End Plastic Waste" initiative. This plays a major role within the brand to achieve its goal of seeing its entire product range composed of 60% recycled polyester models in 2021. The jersey will be worn by all athletes as well as the ambassadors of Team Vitality.
Created in 2013 by Fabien Devide and Nicolas Maurer, Team Vitality has grown to become one of the largest esports teams and counts among its ranks some of the greatest talents in the world. Team Vitality competes in most major games including Rainbow Six, League of Legends, CS: GO, FIFA or Rocket League and continues to demonstrate its performance and success with numerous victories in the largest championships. During the last 6 months, Team Vitality has continued to build its esports strategy, with a recent arrival on one of the most promising games: VALORANT.
"We are very proud of our partnership with Team Vitality. This approach strengthens our position as an innovative and avant-garde sports brand. Team Vitality is a quality partner, which inspires an entire generation from the esports culture, a strong territory that we were the first to pre-empt as an equipment supplier more than 4 years ago. Offering the best of our products and technologies to our athletes to help them make a difference in their game, whatever their discipline, is a priority. We are happy with our long-term partnership to continue to shake up the codes of the sports industry" declares Sylvain Bouches, VP Director Brand for adidas France.
"We are proud to be the first team in the world to benefit from an adidas jersey entirely created in our image and representing the expansion, evolution, and successes of Team Vitality over these 8 years of existence. As we enter the 5th year of collaboration with adidas, it is great to continue to find avant-garde ideas and deliver exceptional products that resonate with our community." declares Fabien "Neo" Devide, Executive President & Co-founder, Team Vitality. "With partnerships extending from fashion to music and technology, esports is truly carving its own path as a modern competitive sport that stands out from traditional sports."
The jersey is customizable and available for sale online, at V.Shop and in all adidas distribution networks. The price of the jersey without printing is €79.99 or €94.99 with printing.
The visual elements of the Pro 2021 Jersey are available here