Born from nostalgia for 90s breakfast cereal boxes, the VIT.03 sneaker is the latest collaborative iteration designed by Team Vitality and adidas.
The VIT POPS campaign, launching today, is based on the exclusive creation of honey-flavored cereal boxes, with a limited-edition VIT.03 figurine as a gift for Team Vitality fans and all sneaker enthusiasts.
The VIT.03 will be available on March 11 at 6 p.m. on vitality.gg and www.adidas.com
Paris, March 8, 2022 – Team Vitality, Europe's leading esports club, and adidas are pleased to unveil the VIT.03, the new sneakers inspired by 90s culture and cereal commercials. Their unique and nostalgic design allows Team Vitality to assert its lifestyle brand image while propelling its partnership with adidas to new creative heights. The VIT.03 will be available for €140 on shop.vitality.gg and www.adidas.com starting March 11 at 6 p.m.
To tease the launch of the VIT.03 and bring this design concept to life, Team Vitality has created 100 cereal boxes, the limited-edition VIT POPS, which are available for purchase at the price of nine euros and 99 cents at V.Hive, its headquarters in the heart of Paris. Each box of VIT POPS contains an exclusive 3D-printed VIT.03 figurine and QR codes with gifts to unlock. Among the fans who purchase a VIT POPS, 10 will have the chance to win a real pair of VIT.03. The honey-flavored cereal reflects Team Vitality's bee logo while reviving the nostalgic memory of our childhood cereals.
The design of VIT.03 is inspired by the concept of "energy". From the energy emanating from the brand's iconic electric yellow to the energy contained in your morning bowl of honey cereal: it is always about controlling this power. Likewise, the X9000L3 base model uses the revolutionary BOOST technology designed by adidas and offers unparalleled energy return. In terms of design, the VIT.03 takes on Team Vitality's color palette with monochrome shades and touches of yellow. As with previous versions, Team Vitality's slogan "V for Victory" appears on the back of both shoes and its emblem, the bee, is represented inside the shoe.
Team Vitality and adidas have maintained a long-standing privileged relationship. The VIT.03 marks the third version of their sneaker collaboration. The two brands have distinguished themselves with their unique activations that bridge esports, sports, and lifestyle, the VIT.03 being the natural extension of this partnership. Previous editions include the VIT.02 inspired by the Dragon Ball Z manga and the VIT.01, the very first sneakers ever created in esports history, sold out just one week after going on sale. The VIT.03 and VIT POPS are thus a new opportunity to present an exclusive product reflecting a consistent policy of innovation, shared core values, and creative excellence.