Team Vitality, a leading esports club in France and Europe, is proud to present its first female League of Legends team in close collaboration with its partner ALDI.
The "French Bees" team joins Team Vitality's six other teams and, above all, marks a strategic turning point for the organization. A strong signal sent to the industry to advance women's esports in the best local competitions.
TEAM VITALITY AND ITS PARTNER ALDI SUPPORT THE DEVELOPMENT OF WOMEN'S ESPORTS
Thanks to the commitment of its partner ALDI, Team Vitality will put its expertise and resources at the service of the French Bees team to enable them to reach the highest competitive level on the French women's League of Legends scene. The academy team will benefit from access to premium resources throughout the year, including the same facilities as the other Team Vitality teams: access to V.Hive and V.Performance (Stade de France). The team will be integrated into a professional environment and will be offered tailored management (performance, communication, fans...).
ALDI, a major partner of the project, is a key supporter of the visibility and performance of this new team. Thus, the players will have the same promotional conditions as the other Team Vitality teams: communication on the club's social networks, innovative content, video announcement... The "French Bees" team will proudly wear the new hummel jersey in Team Vitality colors, which features ALDI branding.
TEAM VITALITY AND ALDI, A SHARED AMBITION
Team Vitality and ALDI want to take the "French Bees" players as far as possible in competition. The retailer's support demonstrates its desire to be an active partner in esports and its development. ALDI wants to create connections with a wide audience to promote the discipline and is now committed to a process in favor of the feminization of esports, starting from a simple observation: more than 50% of players are women, yet only 6% are female esports players*.
The challenge of feminization involves giving women their place, fighting prejudices, and promoting their access to competition. It is a real societal issue opening up for this universe that the retailer wishes to defend.
This launch also recalls ALDI's ambition to position itself as a committed partner within the esports sector and to actively participate in its development. The retailer will help create connections with the general public to promote the excellence and investment required by this practice. By partnering with Team Vitality's French Bees team, ALDI supports and makes room for all players in the sector.
"We are very proud to present our first female team within Team Vitality. Through this new academy project, we remain true to our strategy of identifying, developing, and promoting talent. We hope that this team will go as far as possible in competition and help pave the way for the development of women's esports." says Fabien "Neo" Devide, President and co-founder of Team Vitality.
"The creation of this female team is a first step in the drive for diversity that must be established in the practice of esports. There is no doubt that everyone has their place, regardless of their gender, age, or status. As with the other teams we support, we are committed to encouraging all profiles to excel, and the French Bees will thus help shed light on the place of Women in esports and more broadly, in gaming! This sector is one of the favorite playgrounds of the younger generations, it can naturally act as a vector of progress in terms of parity within society, and we are committed to contributing to this movement!" explains Anne-Marie Gaultier, Marketing and Communication Director at ALDI France
A TEAM THAT WILL COMPETE IN THE MAJOR COMPETITIONS OF 2023
The "French Bees" will do everything possible to be selected and compete in several key French competitions in 2023, starting with Stage 3 of the MasterCard Nexus Tour (formerly Open Tour France). They will also aim to participate in Riot's Star Cup, a women's league that will start next October. Finally, the team will also participate in French LANs (physical tournaments) throughout the year.
Team roster
The team will be coached by Shac Nicholson and will benefit from the expertise of the Team Vitality staff:
- Coline “Chubby Daddy” Reiter, France, 24 years old, Top Laner
- Alina « Aly » Müller, Germany, 21 years old, Jungler
- Luna « Lilith » Benzerara-Arnoux, France, 25 years old, Midlaner
- Emeline “Kasane” Baudouin, France, 24 years old, Support
- Velouria “Viki” Baty, France, 25 years old, ADC and Captain
*France esport, Médiamétrie, November 2022
We are pleased to present our roster for the Star Cup and the MNT 2023 with the help of @Esport_Aldi🐝 @choubydaddy 🐝 @alylolx🐝 @LShunpo🐝 @SaltyViki 🐝 @KasaneLoL Welcome home 💛 #VforVictory pic.twitter.com/Ch4yLv9Zee
— Team Vitality 🐝 (@TeamVitality)