Team Vitality chooses Guillaume from Monplanet!
With 20 years of experience developing the world's leading lifestyle brands such as adidas and Reebok, Guillaume de Monplanet will lead the expansion of Team Vitality and oversee its growth into a brand with global cultural influence.
Paris: March 11, 2021 It is with great pride that the European leader and major player in the global esports scene Team Vitality announces the arrival of Guillaume de Monplanet as Managing Director and Co-CEO. Guillaume joins the French team after more than 20 years of experience in the sports and lifestyle industries, notably at adidas and Reebok. A leading sports organization, Team Vitality has chosen Guillaume to achieve its global expansion objectives with already established footholds in India and Germany.
This arrival marks a turning point in the history of Team Vitality, which continues its ambition to become the world leader in the field of esports. It is also a key moment for the sector, with the arrival of one of the most influential figures in the sports industry, at the initiator of the growth of some of the world's biggest brands.
Guillaume’s arrival at Team Vitality marks his entry into the esports industry, after 8 years at adidas where he held the position of CEO of adidas France, in charge of finance with responsibility for more than 700 employees. In his role, Guillaume has reorganized and advanced the organizational infrastructure of the company, with a new headquarters and a leadership team focused on inclusion and diversity. Previously, Guillaume was Brand Director France Reebok and spearheaded the brand by asserting its positioning and growth within the adidas group.
In his role at Team Vitality, Guillaume will use his skills in business management and growth, as well as his experience working in several major international cities, to develop Team Vitality’s brand awareness around the world. He will also work to refine the company’s structure to ensure efficiency is a founding value and affirm its desire to strengthen its position beyond the borders of esports.
“At Reebok and adidas I had the opportunity to manage and grow two of the most influential brands in contemporary global culture. With its roots in esports, I believe Team Vitality has the potential to join this very select circle. What the team has accomplished in just 8 years is fantastic. The level of talent and creativity that can be seen every day at V.Hive and the Stade de France as well as in our international offices is simply breathtaking. I am looking forward to discovering this new sector of activity and I hope that my entrepreneurial experience will help Team Vitality reach new heights on a global scale.” says Guillaume de Monplanet, Managing Director and Co-CEO of Team Vitality.
“Vitality has been an incredible journey over the past 8 years and we couldn’t be more proud of what we’ve already accomplished. That being said, we always have the desire to go further and higher and that’s precisely why we wanted to surround ourselves with someone who can accompany us to the next level. We immediately clicked with Guillaume and we were all eager to start working with him. Together, we want Vitality to become the best esports team in the world. It’s not a dream, it’s a goal. On a more personal level, I’m also sure that collaborating with an entrepreneur like Guillaume will bring me a lot..” adds Nicolas Maurer, Co-founder and Co-CEO of Team Vitality;
Founded in 2013, Team Vitality has grown to become one of the largest esports teams and boasts some of the world’s most talented athletes across most major games. Over the last 6 months, Team Vitality has continued to build its esports strategy, expanding into India and recently landing on one of the most promising games: VALORANT. Team Vitality has also partnered with top tech and lifestyle brands including adidas, Orange, Philips, Aldi and Corsair.