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Team Vitality unveils a brand-new “FPS Jersey” specially designed for the VALORANT Masters London and the IEM Cologne Major on Counter-Strike 2. The jersey is now available for €79.99 on the Team Vitality and Fulllife websites.
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This new jersey breaks away from the club’s traditional design codes by introducing purple as its central color, creating a bold new contrast alongside Team Vitality’s iconic yellow and black identity. Manufactured by Fulllife using NanoMatter™ technology and made from 100% recycled polyester, the jersey is ultra-lightweight and breathable, meeting the highest standards of esports performance.
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To mark the occasion, Team Vitality is also launching an ambitious marketing campaign around these two major international events, aiming to make a strong impact both in competition and among fans, while pursuing historic performances across both FPS titles.
Team Vitality is proud to unveil today its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance, and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colors, in line with the organization’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolize the swarm — representing collective strength, the identity of the Hive, and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same color palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” explains Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter™, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight, and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified, and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” says Maxime Baziadoly, General Manager of Fulllife.
In detail:
JERSEY
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2026 VITALITY CS2 COLOGNE MAJOR JERSEY: €79.99
This jersey will feature three stars representing the Majors won by the club, along with a purple crest on the chest.
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2026 VITALITY VALORANT MASTERS JERSEY: €79.99
This jersey will be distinguished by a yellow crest on the chest.
LIFESTYLE COLLECTION
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2026 VITALITY COLOGNE T-SHIRT - PURPLE BEE €29,99
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2026 VITALITY COLOGNE T-shirt €29,99
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2026 VITALITY COLOGNE HOODIE €59,99
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2026 VITALITY COLOGNE VEST €69,99
- 2026 VITALITY COLOGNE SHORTS €39,99
A 360° CAMPAIGN FOR FANS AROUND THE WORLD
At the same time, Team Vitality is launching an ambitious campaign, fully aligned with its performances in Counter-Strike. At the IEM Cologne Major, the team has the opportunity to firmly establish itself in the game’s history by matching the record held by the Danish club Astralis, with four Major titles, including three consecutive victories.
This 360° campaign is deployed across the club’s social media channels, its fan engagement platform V.Hive, and physical activations. It highlights a wide range of content production focused on the club and its players.
On-site in Cologne, the club is also offering immersive fan experiences within a Team Vitality fan zone, called the V.Hub, located in close proximity to the competition arenas and developed in collaboration with its partners. Fans benefit from unique activities and can extend the arena experience well into the night (games, live casting, on-site jersey sales, etc.).
Through this initiative, Team Vitality aims to deliver a memorable moment for esports and Counter-Strike fans alike, turning what will be the last Major hosted in Europe for the coming years into a truly landmark event.