Main Objective
At the occasion of the Counter-Strike 2 Budapest Major, The Magnum Ice Cream Company leveraged its partnership with Team Vitality to build a dedicated campaign with their food partner Domino's. By purchasing a Magnum ice-cream + pizza combo, Domino's consumers entered a giveaway to win an exclusive trip to attend the competition in Budapest, alongside 5 Team Vitality signed jerseys! This operation marks a strategic synergy between lifestyle, food service, and the esport passion of our fans.
Key figures
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Winners
Sent to the Budapest Major for a MCB Experience.
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Food Service Collab
First ever collaboration of its kind for the club.
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Media Campaign
Dedicated 360° promotion for the operation.
