Main Objective
To leverage the Rocket League Worlds in Lyon, we've created a fully customized map with Nescafé Latte’s brand elements, featuring organic products integration to cement the final step of fan adoption and community ownership. Fans could then play in a Nescafé Latte world and try to score the best time to win exclusive prizes from signed jerseys to a MCB for Worlds in Lyon !
A simplified version of the map has also been created for Nescafé Latte to use it in-store on a VIP activation in Carrefour !
Key figures
0+
Unique Players
Engaged on the customized Nescafé map.
0M+
Total Impressions
Generated throughout the digital campaign.
Dozens
Community Content
Organic videos created by players on the map.
