Main Objective
To solidify its position as the leading bank for the younger generation, Crédit Agricole collaborated with Team Vitality to launch a dedicated co-branded product: the Mozaic Black. By integrating Vitality’s iconic branding and colors into a premium financial tool, the bank transformed a standard utility into a lifestyle asset for fans. This operation demonstrates that Team Vitality is a powerful commercial lever, allowing partners to penetrate the hard-to-reach Gen Z demographic and drive significant sales performance through high-affinity, co-branded products.
Key figures
+0%
Sales Performance
Exceeding initial targets for the Mozaic range.
0-0
Age Segment
Direct reach to the core Gen Z demographic.
Loyalty
Brand Impact
Converting gaming passion into banking utility.
