French esports club Team Vitality is partnering with the Swedish brand specializing in gaming equipment over the next two years. CHERRY XTRFY will equip Team Vitality's premises and its players with state-of-the-art gaming equipment: keyboards, mice and mouse pads. CHERRY XTRFY is partnering with Team Vitality to continue its international expansion strategy.
Paris, April 11, 2023 – Team Vitality, a leading esports club in France and Europe, announces an international partnership with CHERRY XTRFY (formerly Xtrfy), a manufacturer of gaming peripherals, for the next two years. The two iconic esports entities are celebrating their tenth anniversary, both united around performance and competition.
GLOBAL SUPPORT, WITH A FOCUS ON TEAM VITALITY'S CS:GO TEAM
Leading premium gaming hardware manufacturer CHERRY XTRFY will equip Team Vitality teams with keyboard, mouse and mouse pad sets, so that athletes can enjoy the best gaming experience and perform at the highest level of esports. CHERRY XTRFY will also provide equipment for Team Vitality's three physical entities: the premises (V.Hive in Paris) and the performance centers (Berlin and Stade de France). Subsequently, the two companies will also have the ambition to develop co-branded products for an esports and gaming audience.
As an official partner, CHERRY XTRFY will benefit from a place on the CS:GO team jersey. Their logo will appear on the sleeve throughout the year, starting on April 11, the first match of the Paris Major qualifying rounds: the RMR in Copenhagen. Team Vitality players will be able to benefit from these quality products to arrive in the best possible conditions at the most anticipated esports event of the year!
Finally, the brand will also benefit from visibility among the community of 12 million Team Vitality fans present on all of its social networks and those of its players thanks to operations organized throughout the year.
AN ALLIANCE BETWEEN THE MOST AMBITIOUS GAMING GEARS BRAND AND THE LEADING ESPORTS TEAM IN FRANCE AND EUROPE
This alliance illustrates the international ambitions of CHERRY XTRFY, recently acquired by the CHERRY group, an international manufacturer of high-end gears. With Team Vitality, CHERRY XTRFY wishes to reach a large community of esports enthusiasts and aim for the highest level of international competition.
Celebrating their respective 10 years this year, both brands have a strong history within the esports scene. With its expertise, CHERRY XTRFY sponsors other major esports organizations such as Norway’s Heroic, Australia’s Grayhound Gaming, and China’s LNG Esports. As such, the brand considers Team Vitality to be the best partner to continue expanding its presence in esports and across their various European markets.
“We are very pleased to welcome CHERRY XTRFY as an official partner. We know that this brand is a benchmark for quality and performance in a constantly evolving sector. And their arrival at Team Vitality is ideal. CHERRY XTRFY will be at the heart of our 10th anniversary celebrations and will benefit from our presence in the biggest international competitions.” says Nicolas Maurer, CEO of Team Vitality
“Team Vitality is a world-renowned club with iconic players. As we step up our efforts in the esports industry, we look forward to growing our presence on the scene, collaborating with the team and creating something unique for the entire community.” says Joakim Jansson, CEO and Co-Founder of Xtrfy