- Team Vitality partners with Magnum and Ben & Jerry's brands to bring fans unique experiences throughout 2024.
- Together, the brands will encourage the practice of esports and develop moments of escape and pure pleasure with the community.
- First demonstration of the premium quality of this new partnership, the showmatch The Frozen All Stars sponsored by Magnum and Ben & Jerry's which was held at V.Hive (Paris) last night.
Paris, December 16, 2023 – Team Vitality and Unilever are pleased to announce their partnership for 2024 with iconic ice cream brands Magnum and Ben & Jerry's. They will work alongside the club to develop tailor-made activations for esports fans, combining celebration, indulgence and pleasure.
A TWO-IN-ONE PARTNERSHIP THAT COMBINES ESPORTS AND PREMIUM ICED EXPERIENCES
Throughout the 2024 esports calendar, Magnum and Ben & Jerry's will have the opportunity to support several teams of the French club, expressing different positions and fields of expression. The two brands will be present on the jerseys (at the collarbone level) thus supporting their favorite teams and embodying common values. Magnum will appear on the jerseys of the LEC and VALORANT teams, while Ben & Jerry's will be positioned on those of the LFL and Rocket League teams.
In 2024, Magnum and Ben & Jerry's will also have a prominent place alongside Team Vitality to create and organize immersive experiences during the most anticipated competitive moments. Throughout the year in digital format for the LEC and VCT closed leagues, and in physical format during the major highlights of the Rocket League Major and the CS2 Major in Copenhagen.
Leaders in their respective sectors, Team Vitality and Unilever, through Magnum and Ben & Jerry's, will also work together to create premium experiences that aim to encourage fans' passion for esports. This is evidenced by The Frozen All Stars event which teased this partnership in the most fun way to the Rocket League community.
THE FROZEN ALL STAR SHOWMATCH: THE PASSION AND PLEASURE OF PLAYING TOGETHER
To kick off the partnership, Team Vitality and the two Unilever brands offered fans a Rocket League showmatch: The Frozen All Stars, celebrating the passion of fans before the official competitions resumed. The Frozen All Stars featured the world champion team of Team Vitality, against international legends of the game in a series of entertaining and exciting matches. The game was broadcast on Team Vitality's Twitch channel and TikTok account , cast by Boyan and LifeIsCool from the Rocket Baguette channel in France. And in English on the Twitch channel of the famous caster JohnnyBoi_i.
That's it for tonight #FrozenAllStar
Thanks everyone 💛Thanks @Magnum_France & @benjerryfr pic.twitter.com/MUoT3uGm28
— Team Vitality 🐝 (@TeamVitality) December 15, 2023
Inspired by the NBA All-Star Game format, the showmatch took place in the comfort of a mountain chalet thanks to a V.Hive (Team Vitality premises) transformed for the occasion. Throughout the evening, fans were able to enjoy a relaxed atmosphere while watching the game. They were also able to taste Magnum and Ben & Jerry's ice creams through different taste experiences (blind tests, ranking).
Team Vitality and Unilever will continue to bring exciting new experiences to esports fans, including Frozen All Stars, throughout 2024.
“We are very pleased to welcome Magnum and Ben & Jerry’s as our partners. We believe they will help us make the fan experience even more premium and add even more fun to the celebrations. For Team Vitality, working with an industry giant like Unilever shows the value of esports fan engagement and the growth prospects of our sector,” explains Nicolas Maurer, CEO of Team Vitality.
"I am delighted with this partnership with Team Vitality. We share the same vision of seeking excellence and want, together, to encourage the passions of the youngest. Thanks to their presence on several key games, in France and internationally, we will be able to create unforgettable and gourmet experiences for all esports fans.", says Nathalie Tempra – Head of Marketing Unilever Ice Cream.