PARIS, JULY 18, 2021: Team Vitality and Chiliz, the leading cryptocurrency in the esports and sports markets, have announced the launch of a Fan Token to boost engagement and reward fans via the Socios.com app.
The $VIT Token will launch on July 1, opening up multiple opportunities: for Team Vitality to develop its brand internationally and for fans to have a real influence on the company and its decisions. A total of 7 million tokens will be issued, with the first ones launched on the market at a price of €2 per unit.
Fan Tokens are collectible digital assets, mined on the Chiliz blockchain, offering their owners access to polls on organization decisions, VIP rewards, exclusive promotions, forums, and competitions on Socios.com.
Since its launch in 2013, Team Vitality has grown to become one of the largest esports organizations in the world and counts some of the greatest athletes on major gaming licenses among its ranks. Team Vitality has continued to build its legacy over the past 6 months, notably with its expansion into Brazil through the signing of the first local ambassador, Hugo “Dioud” Padioleau, as well as with the unveiling of its new League of Legends rosters.
Team Vitality will use Fan Tokens to give its fans decision-making power as well as unique rewards.
Fans holding $VIT Fan Tokens will have access to exclusive content, activations involving Team Vitality athletes, discounts on the online shop, and will also have access to events with VIP status. Team Vitality will post polls every month, accessible to its fans, who will have a direct impact on the company's strategic decisions. The first poll will be unveiled soon.
Team Vitality will become the fifth esports organization to launch a Fan Token on Socios.com, after OG, NAVI, Team Heretics, and Team Alliance. The Socios.com network consists of more than 35 sports organizations that are part of the international elite, such as PSG, FC Barcelona, Juventus Turin, Manchester City, Atlético Madrid, and the Argentine national team. The UFC and PFL, leading MMA organizations, have also launched their Fan Tokens, as will Aston Martin Cognizant and Alfa Romeo Racing ORLEN, Formula One™ teams, in the near future.
Driven by the conviction that transforming passive fans into active fans is essential for the future of esports, Socios.com is a “direct-to-consumer” platform that relies on blockchain technology to provide its partners with tools to engage and monetize their communities. Fan Tokens generated more than $150 million among Socios.com partners in 2021 alone.
Created by Chiliz, the global leader in the sports and entertainment markets, Socios.com continues its global expansion in 2021 by targeting new Fan Tokens around the world.
Socios owns numerous infrastructures around the globe, notably with the opening of sites in Madrid, Istanbul, São Paulo, and Buenos Aires. The company also plans to open new offices in North America very soon.
“At Team Vitality, we are fortunate to have some of the most creative and engaged fans in the esports world; we are constantly looking for ways to collaborate with them and offer them new experiences. Socios.com has demonstrated its ability to develop a cutting-edge Fan Token platform for some of the largest esports and sports brands, we are proud of such a partnership with them. We will announce our first poll soon, which will not leave our fans indifferent, and I can't wait to see their votes.” comments Nicolas Maurer, CEO of Team Vitality
Alexandre Dreyfus, CEO of Chiliz and Socios.com: “Team Vitality is the largest French esports organization. They are already established as one of the major players in the world, but the introduction of the $VIT Fan Token will allow them to reach a new level, reach a new audience, and develop their unique and inspiring brand internationally.”
“Vitality has truly grasped the full interest of Fan Tokens, and fans will quickly participate in engaging, innovative, and unprecedented actions on the Socios.com app. They will also be entitled to rewards as soon as the Fan Tokens launch in a few weeks, on July 1.”
“We now count 5 of the largest esports organizations, which represents an important milestone for us, however, there is still immense potential to be exploited both through our current partnerships and new partnerships.”