ALDI France and Team Vitality are proud to announce a partnership uniting two powerful players in their respective sectors, around a shared desire for innovation and the promotion of positive values.
Paris, January 14, 2021 – Team Vitality and ALDI France are simultaneously opening a new chapter in their history by signing an unprecedented three-year partnership. The French leader in esports and one of the recognized players in discount retail are joining forces through an innovative association for both brands, which are taking their first step together in a previously unexplored sector.
This partnership, signed through the agency Seven by You First Sports, is Team Vitality's very first partnership in the mass retail sector. In line with all the prestigious brands with which it establishes ties, the European professional club has decided to take the plunge with a choice player, faithful to its values, including in terms of the search for performance.
Indeed, ALDI France works in particular to promote a healthy and varied diet. This is a particularly important aspect in the daily life of a professional athlete from Team Vitality in order to hope to reach their highest level of play. The inventor of the discount also aspires to make this approach simple and accessible to all, which will ultimately allow this good practice to be extended to all players, whatever their level. Improving the daily lives of Team Vitality athletes and rolling out these benefits to all esports players in France and Europe are two main benefits of this association that will allow this partnership to shine well beyond its initial framework. A great way for ALDI France and Team Vitality to demonstrate their desire to share their expertise with as many people as possible. This partnership will also allow ALDI France to benefit from strong visibility on Team Vitality's various communication media as well as on the sleeves of the jerseys of the teams playing on Fortnite, Fifa and in LFL, the French League of Legends championship.
"Team Vitality is delighted to partner with ALDI France. The impressive growth of the discount creator in its sector is reminiscent of Team Vitality's trajectory in esports, and ALDI France's desire to promote healthy and varied food for all resonates with the constant search for performance within our teams. Very beautiful stories and activations will inevitably emerge from this collaboration." comments Nicolas MAURER, Managing Director of Team Vitality.
"It was obvious to us that Team Vitality would be part of our esports partnership platform. We are very proud to partner with this essential team made up of more than 40 top athletes! At ALDI France, we truly want to work towards a common goal. Supporting these players in their healthy lifestyle, through programs and actions designed to support them in the competition. The opportunity for all of us to commit over the long term and promote the link between nutrition and the practice of esports." Explains Aurélie TAUDE, Marketing and Communication Director at ALDI France.
For Quentin Bravet and François Gandolfi, co-founders and Associate Directors of the Seven by You First Sports Agency: "We are very happy to have associated ALDI with Team Vitality for the next three years and look forward to launching the activation program around "eating well" for players and fans."