Kare

KARE is a Team Vitality initiative dedicated to mental health in esports, launched in December 2023.

KARE’s mission is to raise awareness within the community, encourage concrete action, and help drive lasting change in practices. With this in mind, we have developed educational content based on the guidance and recommendations of professionals.

We are convinced that everyone—players, coaches, managers, staff members, fans, and families—can help improve mental health in esports, both by making use of tailored resources and by actively participating in positive change.

Its name pays tribute to KAREL, also known as “Twisten,” a former Team Vitality player on the VCT team, who tragically took his own life after living with depression for several years. His death deeply affected the esports industry and all of Team Vitality’s teams.

KARE also echoes the English verb “to care,” which means to look after someone or something. Through this initiative, Team Vitality aims to encourage its community and the wider esports ecosystem to take positive action in support of mental health.

As an esports organization, we are not mental health experts. However, we are fully aware of how important these issues are and want to do our part to help change mindsets. This is why we support initiatives such as the Twisten Foundation, among others, to raise awareness and provide support to our community, our fans, and the wider esports ecosystem.

Our ambition is to help create a healthier, more supportive environment for everyone involved in esports.

Resources

Our Pillars

  • Promote

    Making mental health a top priority by breaking down prejudices and barriers through open dialogue and conversations, both internally and externally, about mental health in esports.

  • To hire

    Mobilize and raise awareness among our fans through activation plans, becoming an authentic mental well-being authority and a role model within the esports ecosystem.

  • Support

    Providing a healthy environment for players and fans that will naturally support performance, lead to good results, and create a virtuous and sustainable business.

WE TAKE ACTION

Our goal with this video series is to shed light on a reality that is still too invisible in esports: behind the competition, there are, first and foremost, human beings who can go through difficult and complex times. These are realities also shared by their fans, children who play video games, and their parents.

We want to remind the entire industry that high-level athletes are not spared from mental health challenges and that it is essential to be able to talk about them freely, without taboo or stigma.

KARE COLLECTION

KARE is committed to raising funds to support the Twisten Foundation: 100% of the profits from the KARE collection are donated to them.

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The Twisten Foundation

The Twisten Foundation honors the memory of Karel "Twisten" Ašenbrener, who lived with depression for several years.

The foundation's mission is to help and support adolescents facing mental health challenges, notably by leveraging modern communication methods and innovative projects, including within the esports industry.

Learn more

[YOU ARE NOT ALONE]