Team Vitality and adidas launch the VIT.03 and an innovative campaign inspired by the 90s.

Born from nostalgia for 90s breakfast cereal packets, the VIT.03 sneaker is the new collaborative iteration designed by Team Vitality and adidas .

The VIT POPS campaign, which starts today, is based on the exclusive creation of honey cereal packs, with a limited edition VIT.03 figurine as a gift for Team Vitality fans and all sneaker lovers.

The VIT.03 will be available on March 11, at 6 p.m. on shop.vitality.gg and www.adidas.com

Paris, March 8, 2022 – Team Vitality, Europe’s leading esports club, and adidas are pleased to unveil the VIT.03, the new sneakers inspired by 90s culture and cereal commercials. Their unique and nostalgic design allows Team Vitality to assert its lifestyle brand image while propelling its partnership with adidas to new creative heights. The VIT.03 will be available for €140 on shop.vitality.gg and www.adidas.com starting March 11, at 6 p.m.

To tease the launch of the VIT.03 and bring this design concept to life, Team Vitality has created 100 limited edition VIT POPS cereal boxes , which are available for sale at a price of €9.99 at V.Hive , its HQ in the heart of Paris. Each VIT POPS box contains an exclusive 3D printed VIT.03 figurine and QR codes with prizes. Among the fans who purchase a VIT POPS, 10 will have the chance to win a real pair of VIT.03s. The honey-flavored cereals reflect Team Vitality's bee logo while reviving nostalgic memories of the cereals of our childhood.

The VIT.03’s design is inspired by the concept of “energy.” From the energy that emanates from Vitality’s iconic electric yellow, to the energy contained in your morning bowl of honey cereal: it’s always about controlling that power. Likewise, the base model X9000L3 uses adidas’ revolutionary BOOST technology and offers unmatched energy return. In terms of design, the VIT.03 takes on Team Vitality’s color palette with monochrome hues and pops of yellow. As in previous versions, Team Vitality’s slogan “ V for Victory ” is featured on the back of both shoes and its emblem, the bee , is depicted on the inside of the shoe.

Team Vitality and adidas have a long-standing and privileged relationship. The VIT.03 marks the third iteration of their sneaker collaboration. Both brands have distinguished themselves with unique activations that bridge the gap between esports, sport and lifestyle, with the VIT.03 being a natural extension of this partnership. Previous editions include the VIT.02 inspired by the manga Dragon Ball Z and the VIT.01 , the first sneaker ever created in esports history, which sold out just one week after going on sale. The VIT.03 and VIT POPS are another opportunity to present an exclusive product that reflects a constant policy of innovation, shared core values ​​and creative excellence.