- Rooted in its Parisian heritage and coinciding with the VALORANT Champions Tour, Team Vitality unveils a new campaign, THE FANS RENDEZ-VOUS.
- Throughout the VALORANT Champions Paris tournament, from September 12th to October 5th, Team Vitality will celebrate the world of VALORANT and transform Paris into a vibrant playground of festivities.
- Through a series of activations and services, the club aims to bring the global esports community closer to its Parisian culture by inviting them to discover a variety of exclusive experiences.
- With shuttles decked out in Parisian colours, V.Hive decorated for the occasion, and a dedicated digital presence across all social media platforms, Team Vitality is rolling out a full experience to give teams and the global VALORANT community an unforgettable experience.
Paris is set to become the global epicentre of esports with VALORANT Champions 2025. In its hometown, Team Vitality is pulling out all the stops to welcome international teams and fans, while highlighting the vibrancy and cultural richness of Paris.
Although no French teams qualified for the tournament, Team Vitality has launched a community-focused campaign to celebrate this major event taking place in France, offering special initiatives not only for Team Vitality fans but also for VALORANT enthusiasts visiting from around the world.
Will Paris be able to keep its status as the most beautiful city in the world in the eyes of the esports scene? The answer starting September 12, 2025.
TEAM VITALITY GUIDES YOU AROUND PARIS!
Every weekend from September 12 to October 5, Team Vitality will host teams from around the world in its city, a role the team embraces with pride and commitment. Throughout the VALORANT Champions tournament, the club is rolling out a full program of activities to help make fans feel at home.
1. A Paris survival guide, available on the club’s social media channels
Through a series of original videos, Team Vitality aims to both embrace and playfully poke fun at French cultural clichés, while highlighting the key elements of its THE FANS RENDEZ-VOUS campaign:
- Paris, the fashion capital, is now also the esports capital, with the launch of the new VITALITY ALTERNATE 2025 jersey.
- The club’s V.Hive headquarters, decked out in VALORANT-themed decor, welcomes esports fans and VALORANT enthusiasts with open doors.
- Exploring the City of Light can often be expensive, but Team Vitality is making it more accessible for fans, with free shuttles to the competition venue.
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2. Home Sweet Home: V.Hive Welcomes All Esports Fans
All esports fans are welcome at V.Hive, Team Vitality’s home in the heart of Paris. For the occasion, the venue has been transformed with VALORANT-themed decor. In partnership with EVNIA, ASUS, Magnum, and Riot Games, V.Hive becomes a space for shared experiences and fan engagement.
To join in, visit V.Hive by Team Vitality at 102 Boulevard de Sébastopol, 75003 Paris. Open Monday to Wednesday from 1PM to 9PM, Friday and Saturday from 1PM to 11PM, and Sunday from 1PM to 7PM.
To mark the occasion, V.Hive is introducing three special zones:
- Partner’s Café: a brand-new EVNIA space where fans can try out the brand’s monitors and take part in a variety of tournament-themed activities.
- VALORANT Zone: V.Hive is decked out in the game’s colours, with exclusive decor for the occasion. The gaming area will stay open throughout the Champions Paris tournament, giving fans the chance to play VALORANT and other games. On site, fans can watch the tournament and join Magnum watch parties on September 12th, 19th, and 26th. Additionally, the community will have the opportunity to meet Team Vitality’s VALORANT roster during a Meet and Greet on September 13th at 12:30PM.
- Alternate Zone: The V.Shop will also be transformed into the colours of the Alternate 2025 collection, a merch drop celebrating Paris and France.
3. Free shuttle service to the Arena
From September 12th to 28th, the Team Vitality x Crédit Agricole shuttle will transport fans from V.Hive to the Arènes de Grand Paris Sud in Évry-Courcouronnes and on board, fans can receive exclusive goodies during the ride.
Shuttles depart from V.Hive by Team Vitality, 102 Boulevard de Sébastopol, 75003 Paris
Sign up at fansrendezvous.vitality.gg
MAKING PARIS SHINE FOR THE WHOLE WORLD TO SEE
Despite a strong start to the season, with a victory at the VCT 2025: EMEA Kickoff and a Top 4 finish at Masters Bangkok, Team Vitality’s VALORANT team didn’t qualify for the VALORANT Champions Tour. Nevertheless, the club didn’t want to miss out on celebrating such a major international event coming to Paris.
With THE FANS RENDEZ-VOUS campaign, Team Vitality will celebrate its Parisian roots through a series of activations in collaboration with its partners.
“The VALORANT Champions Tour taking place in Paris is especially meaningful - not only because it’s our home, but also because it gives us a chance to show the world that esports can thrive far beyond the screens. We wanted to create a campaign that is authentic to French culture and playful in the way it brings fans into the esports universe. This campaign shows that esports belongs in the streets of Paris, in conversations, in style, and that Team Vitality can help drive this change,” said Amélie Canet, Director of Strategy and Brand Development at Team Vitality.