ALDI France and Team Vitality are proud to announce a partnership bringing together two major players in their respective sectors, united by a shared commitment to innovation and the promotion of positive values.
Paris, January 14, 2021 – Team Vitality and ALDI France are simultaneously opening a new chapter in their history by signing an unprecedented three-year partnership. The French esports leader and one of the leading discount retailers in the grocery market are joining forces through an innovative association for both brands, as they take their first steps together into a previously unexplored sector.
This partnership, signed through the Seven by You First Sports agency, is Team Vitality's very first partnership in the grocery sector. Following the trend of all the prestigious brands with which it builds relationships, the European professional club has decided to take this step with a top-tier player, true to its values, including in its pursuit of performance.
Indeed, ALDI France is notably working to promote healthy and varied eating. This is a particularly important aspect in the daily life of a Team Vitality professional athlete, in order to reach their highest level of play. The discount retailer also aims to make this approach simple and accessible to everyone, which will eventually allow this good practice to be extended to all players, regardless of their level. Improving the everyday lives of Team Vitality athletes and extending these benefits to all esports players in France and Europe are two major benefits of this association, which will allow this partnership to shine far beyond its initial scope. A great way for ALDI France and Team Vitality to prove their commitment to sharing their expertise with as many people as possible. This partnership will also allow ALDI France to benefit from strong visibility on Team Vitality's various communication channels, as well as on the sleeve of the jerseys of the teams competing on Fortnite, Fifa and in the LFL, the French League of Legends championship.
"Team Vitality is delighted to partner with ALDI France. The impressive growth of the discount retailer in its sector is reminiscent of Team Vitality's trajectory in esports, and ALDI France's commitment to promoting healthy and varied eating for everyone resonates with the constant pursuit of performance within our teams. Very exciting stories and activations will inevitably emerge from this collaboration." comments Nicolas MAURER, Managing Director of Team Vitality.
"For us, it was obvious that Team Vitality should be part of our esports partnership platform. We are very proud to partner with this leading team made up of more than 40 high-level athletes! At ALDI France, we truly want to work towards a common goal. Supporting these players in their lifestyle, through programs and actions designed to support them in competition. An opportunity for all of us to commit for the long term and to promote the link between nutrition and esports." explains Aurélie TAUDE, Marketing and Communications Director at ALDI France.
For Quentin Bravet and François Gandolfi, co-founders and Managing Partners of the Seven by You First Sports Agency: "We are very happy to have partnered ALDI with Team Vitality for the next three years and look forward to launching the activation program around "eating well" for players and fans."