Crédit Agricole becomes a partner of Team Vitality, France's largest esports club, and the main partner of the Vitality School.
In line with the Crédit Agricole Group's Societal Project aimed at supporting the transformations of our societies, this partnership consolidates the support provided to young people, in a digital and human field that gives everyone a place.
Team Vitality, a club among the world leaders in esports, is proud to announce a partnership with Crédit Agricole, whose 39 regional branches cover the French territory. Team Vitality and Crédit Agricole will work closely together on opportunities to make esports accessible to everyone through engaging activations and programs.
Long involved in supporting young people, Crédit Agricole thus strengthens its concrete actions focused on employment, training, solidarity, sports, and financial support for young people. Designed to support young people in their passion, this partnership will see Crédit Agricole become the main sponsor of the Vitality School.
Created in August 2020 and having trained more than 200 interns since, the Vitality School offers young people aged 12 and over the unique opportunity to participate in esports and gaming camps during school holidays. Aimed at players of all levels, the Vitality School covers a wide range of comprehensive topics, including the history of Team Vitality, the daily life of an esports athlete, and the importance of a balanced lifestyle. Crédit Agricole's involvement includes the integration of its logo on the Vitality School jersey as well as increased support to take this unique experience to the next level.
The partnership also concerns the players and teams of the French League of Legends League (LFL), Rocket League, FIFA, Fortnite from Team Vitality. Crédit Agricole will be featured on all media and content, especially during competitions. Other activations are also being prepared and will be unveiled in the coming months.
Nicolas Maurer, CEO of Team Vitality, stated: "It is an honor to partner with such an iconic French institution as Crédit Agricole, an iconic bank ranked in the global top 10. At Team Vitality, we have always considered education and development as an essential pillar not only for our athletes but also for our community, so it is great to collaborate with an entity that shares these values. The work we will do together will aim to open as many doors as possible for young people in esports and gaming, and I look forward to seeing the Team Vitality community get involved."
For Michel Ganzin, Deputy Managing Director of Crédit Agricole S.A., "This partnership is part of our desire to strengthen social cohesion and inclusion, especially among young people. By reaching them through this growing interest in esports, Crédit Agricole first wishes to be a vector of bonds: between all the generations that meet on this field, but also between players from all regions of our territory, regardless of their difficulties or disabilities. Esports unites and develops, and it is by promoting this type of inclusive action that we can concretely participate in the profound transformation of our society."