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As of 2026, Team Vitality is partnered with twelve strategic brands, supporting and driving the esports organisation’s growth and operational excellence.
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With consecutive partnership renewals with premium brands over the last three years across technology, retail, and banking, Team Vitality continues to showcase the growing opportunity and value of the esports industry to mainstream brands.
Leading esports organisation, Team Vitality, reinforces its strength and leadership in the esports market, with key partnerships and contract renewals with global brands.
As part of its 2025-2027 strategy plan, the French organisation continues to demonstrate its ability to convert Gen Z and Gen Alpha engagement into meaningful growth opportunities for its partners across digital and retail channels.
REACHING THE NEXT GENERATION
Team Vitality excels at bringing esports beyond the digital realm and embedding it into everyday life. Leveraging its deep industry expertise, the club focuses on creating high-value experiences for its community and partners, turning digital engagement with younger generations into measurable commercial impact across the entire value chain.
Nescafé - Retail performance optimisation
Nominated for the "Best Marketing Campaign" at the Esports Awards, by creating an exclusive Rocket League map for the World Championships. In 2025, after just one year, the partnership achieved measurable results, including: increasing brand awareness by 44% among esports fans who recalled the activation; increasing listings in 7 of the 9 GMS retailers; attracting 85% more buyers of Nescafé over the 12 month period.
Alongside Skin.Club at the V.Hive (the club’s headquarters), Team Vitality organised an exclusive event, welcoming more than 200 fans for the preview launch of the new Team Vitality 2026 jersey, designed in collaboration with premium, French streetwear brand Fulllife.
Uber Eats x Magnum x Vitality - Cross-promotional campaigns
Team Vitality excels in bringing brands together by creating cross-promotional campaigns between partners, including collaborations with Domino’s Pizza and Parc Astérix. Most notably, the Uber Eats x Magnum x Vitality activation generated record sales as a result of a targeted video campaign and promotional offer during the Rocket League and Counter-Strike 2 Majors. The campaign achieved ROAS (return on ad spend) of 780%, over 2 million organic impressions, and a CTR (click-through-rate) of up to 4,56% on Uber Eats.
Crédit Agricole - Converting youth engagement into impact
Following Crédit Agricole’s Mozaïc Black campaign launched in September 2025, 40% of the Mozaïc Black cards distributed were co-branded Team Vitality cards, illustrating the power of the organisation’s IP and influence among 10-17-year-olds.
Magnum - Large-scale media campaigns
With project ’Magnumentary’, the club launched a 360° campaign coordinated across Team Vitality's official social channels, and on those of its star players, in collaboration with Havas and Team Vitality's next-gen marketing agency RushBee, guaranteeing maximum organic reach to the global gaming audience.
PARTNERSHIPS AT THE HEART OF HIGH-LEVEL GAMING
Team Vitality collaborates closely with its partners to co-create solutions and experiences that have now become benchmarks in the esports industry. For players in the gaming sector, the club acts as a performance hub, delivering personalised activations, including masterclasses, behind-the-scenes access, and training programs that support their development.
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Research and development with athletes: The club facilitates a direct synergy between brands and professional players. For example, the partnership with ASUS ROG includes real-world testing workshops, allowing products to be optimised before being marketed to the general public.
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Convergence of technology and lifestyle: The collaboration with Fulllife pushes the limits of innovation in textile design, while partners Secretlab and Evnia (Philips) provide athletes with cutting-edge technology to guarantee optimal gaming experiences.
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World-class infrastructure: Residents at the Stade de France since 2019, Team Vitality is extending its presence in this high-performance venue until 2026, offering players an elite training environment, unique in Europe.
DRIVING GROWTH THROUGH SUSTAINABILITY AND CUSTOMER LOYALTY
In an economic market seeking stability, Team Vitality stands out for its long-term partnerships, with leaders in finance and FMCG, including Magnum (3 years), Crédit Agricole (3 years), and Nescafé (2 years), as well as securing a recent deal with E.Leclerc. By becoming the main partner of Team Vitality’s ecosystem, including League of Legends (LEC), Rising Bees, and Chess, E.Leclerc exemplifies a brand fully embedded at the heart of performance.
The organisation’s growing international reach and visibility is strengthened by it’s partnership with the world’s leading online casino and sportsbook platform Stake, who became the main partner of the Counter-Strike 2 roster. A collaboration that positions Team Vitality among a select group of elite global sports organisations also sponsored by Stake, including UFC and Everton FC.
“Major brands choose Team Vitality not only for our international sporting achievements, but also for our ability to go beyond traditional collaborations, to build truly strategic, sustainable, and value-creating partnerships. Whether it’s supporting Nescafé with its visibility and distribution challenges, assisting Crédit Agricole with the digitalisation of its banking services, or developing innovative activations with E.Leclerc, we design tailor-made solutions to align with our partners’ business objectives. Our marketing agility, combined with a strong cultural resonance with younger generations, allows us to build coherent, ambitious partnerships aligned with the vision of the brands that trust us,” says a spokesperson from Team Vitality.
Building on the strong alliances and momentum already established, Team Vitality’s ambition remains clear: to solidify its European leadership and become the global benchmark in esports by innovating alongside its partners and keeping performance at the heart.
