PARIS, JULY 18, 2021: Team Vitality and Chiliz , the leading cryptocurrency in the esports and sports markets, announced the launch of a Fan Token to boost engagement and reward fans, via the Socios.com app.
The $VIT Token will be launched on July 1st, opening multiple opportunities: for Team Vitality to develop its brand internationally and for fans to have a real influence on the company and its decisions. 7 million tokens will be issued in total, the first ones will be launched on the market at a price of €2 per unit.
Fan Tokens are collectible digital assets, mined on the Chiliz blockchain, offering their owners access to polls on organizational decisions, VIP rewards, exclusive promotions, forums and competitions on Socios.com.
Since launching in 2013, Team Vitality has grown to become one of the largest esports organizations in the world, boasting some of the biggest athletes on major gaming licenses. Team Vitality has continued to build on its legacy over the past 6 months, including its expansion into Brazil with the signing of its first ambassador, Hugo “Dioud” Padioleau, as well as the unveiling of its new League of Legends roster.
Vitality x Socios - Partnership AnnouncementTeam Vitality will use Fan Tokens to give decision-making power to its fans as well as unique rewards.
Fans holding $VIT Fan Tokens will have access to exclusive content, activations involving Team Vitality athletes, discounts on the online shop and will also have access to events with VIP status. Team Vitality will put online surveys every month, accessible to its fans that will have a direct impact on strategic decisions of the company. The first survey will be unveiled soon.
Team Vitality will become the fifth esports organization to launch a Fan Token on Socios.com, joining OG, NAVI, Team Heretics and Team Alliance. The Socios.com network is comprised of over 35 elite international sports organizations, including PSG, FC Barcelona, Juventus, Manchester City, Atlético Madrid and the Argentina national team. Leading MMA organizations UFC and PFL have also launched their Fan Token, as will Formula One™ teams Aston Martin Cognizant and Alfa Romeo Racing ORLEN.
Driven by the belief that transforming passive fans into active fans is critical to the future of esports, Socios.com is a direct-to-consumer platform that leverages blockchain technology to provide its partners with tools to engage and monetize their communities. Fan Tokens have generated over $150M among Socios.com partners in 2021 alone.
Created by Chiliz , a global leader in the sports and entertainment markets, Socios.com continues its global expansion in 2021 by targeting new Fan Tokens worldwide.
Socios has extensive facilities around the globe, including opening sites in Madrid, Istanbul, São Paulo and Buenos Aires. The company also plans to open new offices in North America very soon.
“At Team Vitality, we are fortunate to have some of the most creative and engaged fans in esports; we are constantly looking for ways to collaborate with them and offer them new experiences. Socios.com have proven their ability to develop a cutting-edge Fan Token platform for some of the biggest brands in esports and sports, we are proud to partner with them. We will soon announce our first poll, which will not leave our fans indifferent and I look forward to discovering their votes.” comments Nicolas Maurer, CEO of Team Vitality
Alexandre Dreyfus, CEO of Chiliz and Socios.com: “Team Vitality is the largest French esports organization. They are already established as one of the major players in the world, but the introduction of the $VIT Fan Token will allow them to reach a new level, reach a new audience and develop their unique and inspiring brand on an international level.”
“Vitality has truly grasped the value of Fan Tokens and fans will quickly be participating in engaging, innovative and unprecedented actions on the Socios.com app. They will also be entitled to rewards when Fan Tokens launch in a few weeks, on July 1st.”
“We now have 5 of the largest esports organisations on board, which is a significant milestone for us, however there is still huge potential to be exploited both through our current partnerships and new ones.”