Crédit Agricole becomes a partner of Team Vitality, the largest esports club in France, and the main partner of the Vitality School . In line with the Crédit Agricole Group's Societal Project aimed at supporting the transformations of our societies, this partnership consolidates support for young people, on a digital and human level that gives everyone a place.
Team Vitality, a world-leading esports club, is proud to announce a partnership with Crédit Agricole, whose 39 regional banks cover the French territory. Team Vitality and Crédit Agricole will work closely on opportunities to make esports accessible to all through engaging activations and programs.
Long-standing involvement in supporting young people, Crédit Agricole is thus strengthening its concrete actions focused on employment, training, solidarity, sport and financial support for young people. Built to support young people as closely as possible to their passion, this partnership will see Crédit Agricole become the main sponsor of the Vitality School.
Created in August 2020 and having trained over 200 trainees since then, Vitality School offers young people aged 12 and over the unique opportunity to participate in esports and gaming camps during the school holidays. Aimed at players of all levels, Vitality School covers a wide range of comprehensive topics, including the history of Team Vitality, the daily life of an esports athlete and the importance of a balanced lifestyle. Crédit Agricole's involvement includes the integration of its logo on the Vitality School jersey as well as increased support to take this unique experience to the next level.
The partnership also concerns players and teams from the French League of Legends (LFL), Rocket League , FIFA , Fortnite from Team Vitality. Crédit Agricole will be highlighted on all media and content, particularly during competitions. Other activations are also in preparation and will be revealed in the coming months.
Nicolas Maurer, CEO of Team Vitality, said: “It’s an honour to partner with such an iconic French institution as Crédit Agricole, an iconic bank ranked in the top 10 worldwide. At Team Vitality, we have always considered education and development as a key pillar not only for our athletes but also for our community, so it’s great to collaborate with an entity that shares these values. The work we will do together will aim to open as many doors as possible for young people in esports and gaming, and I look forward to seeing the Team Vitality community get involved.”
For Michel Ganzin, Deputy CEO of Crédit Agricole SA, "This partnership is part of our desire to strengthen cohesion and social inclusion, particularly among young people. By reaching them as closely as possible through this growing center of interest that is esports, Crédit Agricole first wants to be a vector of links: between all the generations who find themselves on this field, but also between players from all regions of our territory, and whatever their difficulties or handicaps. Esports unites and develops, and it is by promoting this type of inclusive actions that we can concretely participate in the profound transformation of our society."