Team Vitality, a world-leading esports club, announces a partnership with Garnier Fructis and L'Oréal, the world's leading beauty company. This collaboration covers the years 2022 and 2023 and makes Garnier Fructis the very first hair care partner of Team Vitality. Following a successful first collaboration on the V for Veuch campaign , marked by the launch of a science fiction-inspired video, this agreement marks Garnier Fructis' commitment to Team Vitality and its first partnership with an esports team.
This collaboration is a continuation of the V for Veuch campaign, which highlights the quality of Garnier Fructis products. Last year, the campaign launched an original short film featuring Team Vitality players and ambassadors, such as LittleBigWhale and Victor “Fairy Peak!” Locquet on a mission to take down a mysterious monster using Garnier Fructis products.
With the new theme “The Return of the Force”, Team Vitality and Garnier Fructis will work hand in hand to offer original and inspired activations. Fans will also be able to take part in the campaign during exceptional events alongside Team Vitality athletes. They will also have the opportunity to live unique experiences to win on Team Vitality’s social networks, in collaboration with Garnier Fructis.
Garnier Fructis will benefit from visibility across all Team Vitality teams, including those in League of Legends, CS:GO and VALORANT, while players will support the brand through digital content.
“At Team Vitality, we are always looking to reach new audiences, so it is an honor to enter the world of beauty and hair care with this first partnership of Garnier Fructis with an esports team. It truly reflects what we have built at Team Vitality, being able to partner in such an authentic and creative way for the long term.” Nicolas Maurer, CEO of Team Vitality.
"Garnier has always been a brand that is as close as possible to its consumers. Today more than ever, we make it a point of honor to explore new areas of expression to maintain the proximity and authenticity that bind us to our target. It is therefore natural that we decided to take a first step into the world of esports last year and we are very proud to be able to continue this great partnership with Team Vitality! A great opportunity for our emblematic brand Fructis to strengthen its presence with Gen Z through the implementation of fun and offbeat activations!" Stéphanie Borri – General Manager Garnier France.