Kia France is the French subsidiary of Kia Corporation. On the French market, Kia registered some 46,226 vehicles in 2022 (+4.5% vs 2021 and 3% market share). Kia France offers a range of 10 generalist models (Picanto, Rio, e-Soul, Stonic, Ceed family – Ceed 5-door, Ceed SW, ProCeed and XCeed, Niro family – Niro Hybrid, Niro Hybrid Rechargeable and Niro EV, Sportage, Sorento, EV6 and EV6 GT) ranging from small city cars to large electrified 4X4 SUVs. The brand’s distribution network now extends to 215 sales outlets.
Kia and sport
Kia Corporation has been a partner of the League of Legends European Championship (LEC) since 2019. Since its launch in 2009, League of Legends has become the largest and fastest-growing e-sports platform. The game attracts over 100 million players every month, while the 12 official leagues attract billions of spectators worldwide. The LEC, the European elite of League of Legends, is recording a record audience with over 800,000 views for the 2020 season alone.
Kia has a strong presence in international and French soccer competitions. Since 2007, Kia has been one of the official brand partners of FIFA, the governing body of the Football World Cup, and the partnership has been renewed until 2030.
Kia is the main sponsor of the Australian Tennis Open. The brand has renewed its partnership until 2028. The brand’s international ambassador is the charismatic champion Rafael NADAL.
The new Kia logo
This logo symbolizes the brand’s new direction and the values it promises to offer its customers through future products, services and experiences. Kia asserts its brand promise with a new logo that resembles a handwritten signature. The logo’s continuous, rhythmic line expresses Kia’s commitment to creating inspiring experiences, while its symmetry conveys a real sense of confidence. The logo’s ascending lines convey Kia’s high ambitions for the brand, and above all, the richness of the offering it provides to its customers.