TEAM VITALITY UNVEILS 2024 PRO JERSEY AND LAUNCHES "WE ARE VITALITY" CAMPAIGN: CELEBRATING A DECADE OF UNITY, PASSION, AND VICTORY
- Team Vitality unveils its new 2024 Pro jersey with its equipment supplier hummel. Using the symbolic yellow and black colours dear to the club, the jersey symbolises Team Vitality’s commitment to excellence.
- The 2024 jersey is available for €79.99 on the V.Hive application and on the Team Vitality shop. To celebrate the launch, an innovative purchasing system was put in place to encourage fans of the club.
- To launch a new decade, the “We are Vitality” campaign features all the club’s new players equipped with the new jersey, as well as its fans and representatives. It embodies a community: the Hive, and the indescribable links that exist between the club and its fans.
Paris, 12th January, 2024: Team Vitality, the world’s leading French esports club, is pleased to unveil its brand new 2024 pro jersey. A highly symbolic model that pays tribute to the Team Vitality community and the club’s commitment to excellence during this last decade. Designed in collaboration with partner hummel, the jersey is featured in the club’s new brand campaign “We are Vitality”.
NEW YEAR, NEW JERSEY, NEW VITALITY
The new hummel jersey features the club colours: black, yellow and white. It is decorated with five dynamic lines on the torso which represent bees vibrating in movement. These are also the five games on which Team Vitality is present: CS2, League of Legends, VALORANT, Rocket League and FIFA. A badge is placed at heart level, on the chest, with the traditional bee logo in the middle of a buzzing swarm and a valiant hive. Finally, the French flag recalls the Parisian origins of the club, as well as the year of its founding.
To obtain the new jersey, Team Vitality is launching a unique sales system. In 2024, V.Hive, the reference application for esports fans, now includes an in-app purchasing system. As of today, fans can obtain the jersey in two ways:
- Buy on the V.Hive app, thanks to the new in-app purchase functionality. The first 300 buyers can benefit from a limited edition pack containing a unique flag and free jersey printing, as well as free delivery and a wearable of the shirt on the application.
- Buy on the Team Vitality shop, where the first 100 buyers will receive free flocking.
“Like every year for the past 10 years, it is an honour to present our new 2024 jersey. After the crazy year we experienced together, we wanted to give this new jersey an even more competitive and collective, even family, dimension. This is what we tried to highlight with our new brand campaign. It packs a real punch, highlights our commitment to performance, and remains a continuation of what we have already put in place. And I hope the fans enjoy it!” comments Nicolas Maurer – Managing Director of Team Vitality.
“We’re thrilled to unveil the 2024 Pro Kit Jersey for Team Vitality, a dynamic fusion of style and symbolism. The iconic black, yellow, and white colours pay homage to Team Vitality’s heritage, while the lines on the chest tell a compelling story of unity and strength. It’s a celebration of teamwork, resilience, and the unwavering spirit that define esports. We look forward to seeing Team Vitality soar to new heights in this unique jersey” says hummel CEO, Allan Vad Nielsen.
WE ARE VITALITY, THE UNSTOPPABLE ASCENSION OF THE PARISIAN CLUB INTERNATIONALLY
The release of the new jersey coincides with the launch of a new brand campaign. After celebrating its 10th anniversary and experiencing the most beautiful year in its history, Team Vitality would like to pay tribute to its loyal community of fans. It is by remaining united for so many years that the club has managed to reach the heights of international esports.
By bringing together players, ambassadors, founders and staff, this new video immerses fans in the organisation’s ambitions on the international scene. Like its excellent year 2023, marked by two world champion teams in Counter-Strike and Rocket League, Team Vitality is taking up the challenge of maintaining its level of performance. While striving to come back stronger with its new rosters on League of Legends, VALORANT and FIFA. The talent of the new players within the club reflects the club’s commitment to becoming even more formidable for the season to come.
As Team Vitality begins a new journey in 2024, the “We are Vitality” campaign recalls the club’s intransigence in the face of its mission: to become the best esports club in the world.
Born in the heart of the hive, from the most intense emotions combined with 10 years of performance.
Back to the core of our club, a commitment to excellence 🏆
Our 2024 Pro Kit Jersey designed with @hummel1923
Available on January 12th.
We the Hive, We are Vitality 🐝 pic.twitter.com/yz3zuVyqaT
— Team Vitality 🐝 (@TeamVitality) January 5, 2024