Team Vitality and adidas unveil Alternate Jersey 2021 and its first apparel collection
Vitality from Paris !
The white jersey with copper and grey elements will pay homage to Team Vitality’s inception and growth into the biggest esports team in France with a growing global presence. The jersey drop will form the first full alternate apparel range with Team Vitality’s athletes Nicolas “Nikof” Frejavise and Oskar “Selfmade” Boderek being the face of the campaign
The jersey is available now at shop.vitality.gg
Paris, 18th September 2021: Leading global esports organisation Team Vitality is excited to reveal its Alternate Jersey for 2021 which aims to showcase the brand’s roots in the city of Paris and export them to the world. As a symbol of culture, Paris is home to some of the best art, music and fashion in the world and Team Vitality has chosen to express the city’s lifestyle through the Alternate Jersey design.
This year the jersey is yet again white but with grey and copper stripes. Grey represents the iconic streets and monuments of Paris while the copper colour represents the trophies won by the team since Team Vitality’s inception in 2013. For the first time, the Alternate jersey is accompanied by a selection of other apparel including track pants and full-zip vest, two key pieces in sportswear and lifestyle fashion which represents the esports organisation through its colour scheme, and the inspiring city of Paris.
Developed in the heart of Paris with Team Vitality and the bustling city at the forefront, the concept behind the collection symbolises the boundless energy and creativity of Paris, and the determination and success of Team Vitality using “Vitality from Paris” as the collection’s signature. Highlighting the elite talent housed within Team Vitality and the beauty of the Parisian natives, the Alternate Jersey and collection feature some of Team Vitality’s best esports players.
Showcasing the collection includes Nicolas “Nikof” Frejavise, a recognisable Fortnite star who has been competing under Team Vitality and displays his impressive skill set within Fortnite. The collection also features Oskar “Selfmade” Boderek, a legendary athlete and accomplished star who made a name for himself in the League of Legends scene, and is still improving and developing with Team Vitality’s LEC team.
To celebrate the launch of the new Alternate Jersey and collection, Team Vitality is hosting the “Vitality Alternate Launch”, an event dedicated to its fans, taking place today in the heart of Paris, at Team Vitality headquarters, V.Hive. Joining fans for the special event will be Team Vitality players and ambassadors who will be wearing the jersey and other items from the collection. As part of the event, fans will have the opportunity to participate in the reconstruction of the campaign visuals, allowing them to imitate Nikof and Selfmade who are the face of the jersey and Alternate collection.
The new jersey also cements another milestone in Team Vitality’s partnership with adidas, which has resulted in the launch of several innovative and successful products. Earlier this year, Team Vitality introduced its 2021 Pro Jersey, the first adidas jersey designed from the ground up for an esports team. All elements of the jersey: the collar, the sleeves, the pattern … were chosen and worked on by both brands.
The Alternate Jersey 2021 highlights the duality of Team Vitality: with performance on one side including state-of-the-art technology and quality clothing and lifestyle on the other side with unique, innovative and creative designs.
Since its inception in 2013, Team Vitality has grown into one of the biggest esports organisations in the world and home to some of the biggest and best esports players. This year Team Vitality has continued to build upon its esports legacy, most recently announcing its international expansion into Brazil and India, as well as partnership with Socios and Aldi.