TEAM VITALITY PARTNERS WITH JUJUTSU KAISEN TO LAUNCH ITS LATEST STREETWEAR COLLECTION
- Team Vitality has unveiled its latest streetwear collection in collaboration with the popular Shonen anime Jujutsu Kaisen.
- As a popular IP which is loved by younger generations, this unique collection draws inspiration from Jujutsu Kaisen to create a range of stylish and comfortable streetwear.
- Adored by the players and fans of Team Vitality, the esports club has heard its fans and collaborated with the IP to continue merging esports and pop culture
- The line features exciting new additions of tees, hoodies, a bucket hat and a mouse mat.
- The collection launches today on the shop.vitality.gg and at the V.Shop in V.Hive, Paris.
Paris, November 29th, 2023 – Leading global esports organisation Team Vitality has unveiled its latest collaboration with the popular anime and manga series Jujutsu Kaisen, creating a new range of stylish streetwear. Beloved by both players and fans of the French esports team alike, this collection drops alongside the airing of the highly anticipated second season, with new episodes released every week. The collection features popular characters and iconography from the hit anime series, allowing fans to show their support for the brands in style.
Following the success of its previous collaborations with Naruto and Hunter x Hunter over the past year, this collaboration marks Team Vitality’s third collaboration with a major anime brand. Drawing from the abundance of inspiration from each of the brands, this latest collection features recognisable design aspects from each brand in a modern style as the culmination of their journeys up to this point. The following items from the line will cost; tee’s – 39,99€ each, hoodies – 69,99€, a bucket hat – 29,99€, and mouse mat – 39,99€ and will be launched today on the shop.vitality.gg.
“My favourite piece from the collection has to be the Yuji hoodie! Yuji is one of my favourite characters, second to Sukuna of course. I really like the mixture of pink and black with the various shades of grey. It’s very fitting for the character who has a very layered personality which wouldn’t fit in just one colour. Honestly, I’m really excited about this collection as Jujutsu Kaisen is one of my favourite shows of all time and I’m really happy with what they’ve been able to make.” – Radosin, Team Vitality Rocket League World Champion
At the core of this collaboration is Team Vitality bringing together streetwear and esports in new and exciting ways. In doing so the collaboration features Team Vitality’s signature branding alongside the Jujutsu Kaisen recognisable title based on seal script. The various designs feature familiar characters complimented with colour themes which represent their journeys through the anime’s first season.
“We’re pleased to announce the latest collaboration in the world of anime and manga which marks our third foray into eastern pop culture with such a passionate fanbase. For this collaboration, we really focussed on the fans and what they’d enjoy alongside honouring the incredible brand. Our very own Rocket League World Champion Radosin is a huge Jujutsu Kaisen fan and it’s great that we’ve been able to bring both brands together to create meaningful merchandise for both our players and fans.” – Amélie Canet, Director of Diversification and Merchandising at Team Vitality
Vitality x Jujutsu Kaisen Tee’s: Black Tee, Dark Grey Tee, and Light Grey Tee
Each tee in this collection showcases Team Vitality alongside featuring the Jujutsu Kaisen characters which will be available in three different designs. Each unique design features fan-favourite characters with a blend of Team Vitality and Jujutsu Kaisen branding which merges esports and pop culture.
Vitality x Jujutsu Kaisen Hoodies: White Hoodie Hunter Crew
Expanding on this collaboration, Team Vitality and Jujutsu Kaisen have also revealed two stylish hoodies which are designed around Jujutsu Kaisen’s characters and stories. These comfortable hoodies feature Jujutsu Kaisen’s main characters with Team Vitality to push forward the brand’s desire for esports to meet streetwear in new and exciting ways. Each hoodie is a juxtaposition of the other as one features Yuji under pressure and alone ready for one final stand, whereas the alternative features the main crew together looking confident and ready to face any challenge ahead of them.
Vitality x Jujutsu Kaisen: Bucket Hat and Mouse Mat
Finally, the collection will also include accessories – a fashionable bucket hat and a practical mouse mat. The bucket hat features Team Vitality and Jujutsu Kaisen iconography on a lilac design which represents the mentorship of the experienced esports club and the teacher Satoru Gojo. With this thematic design, wearers can imagine themselves being guided by Satoru and Vitality themselves as they navigate the world around them. Fans can also purchase a large mouse mat which can cover all the required deskspace and features a host of characters from the anime.
Esports Meets Pop Culture
The Jujutsu Kaisen collection is designed around the anime’s main characters in a series of thematic designs which reflect the characters’ journeys in the anime. Team Vitality draws inspiration from the iconic Jujutsu Kaisen to create fashionable streetwear, bridging the gap between fans of the popular anime and French esports club.
Team Vitality has strived to be an industry leading producer of urban fashion and streetwear for its fans and consumers alike. The design team has continued to innovate the fashion world as it collides with esports culture such as the Fall Winter collection which broke seasonal norms by creating an urban explorer aesthetic for the more adventurous fans. Through their various fashion collections, Team Vitality strives to make a statement in the fashion and esports world by creating apparel that fits the changing needs of its fans over the years.